Greenhouse: The launch of a booming Climate-Tech Hub

Greenhouse: The launch of a booming Climate-Tech Hub

In a significant stride toward combatting climate change, Sydney has become home to the largest climate-tech hub in Australasia. Greenhouse, launched in collaboration with the City of Sydney and occupying the first 3 floors of Sydney’s brand new Salesforce tower, is a pioneering initiative that marks a milestone in Australia’s commitment to environmental sustainability.

Greenhouse, a nexus for climate innovation aptly named for its focus on fostering sustainable growth, opened its doors in October to a diverse audience of visionaries and change-makers. The event witnessed the convergence of founders, investors, brand partners, architects & designers and a plethora of budding startup teams, creating a vibrant ecosystem dedicated to driving climate action.

At the heart of Greenhouse's mission is the commitment to scale solutions that address the pressing challenges of climate change.

The hub serves as a melting pot for ideas, innovation and collaboration, beautifully reflected in its tagline, "Connected, we co-innovate for climate action." This tagline was the result of a rigorous strategic brand journey that TOAST’s team embarked on with the Investible and Greenhouse team last year…but more on that later.

Their launch event was graced not only by key brand partners dedicated to environmental responsibility but also esteemed members from the City of Sydney, including the visionary Lord Mayor Clover Moore. Interior designers, architects and brand strategists, playing pivotal roles in sculpting both the physical and conceptual landscape of the hub, were present, infusing their creative energies into the initiative; a snapshot of the audience which emphasises the collaborative nature of Greenhouse, where like minded, future-focused teams converged to shape a shared vision of sustainable innovation.

The Greenhouse Brand: Nurturing a Climate-Positive Culture

More than a physical space, Greenhouse embodies a brand with a mission. The hub's underpinning brand values of collaboration and connection encapsulate the ethos of co-innovation that drives its activities. The brand seeks to create a community where ideas flourish, technologies converge, and collective efforts shape a positive environmental legacy.

At the heart of this immersive brand experience is the work completed by our team at TOAST, the creative force behind the hub's strategic branding and environmental design. Collaborating with both the Investible and early stage Greenhouse team, together we masterfully weaved a narrative that transcends physical space, connecting the dots between people, investors, startups, and abundant changemaking ideas.

The diverse colour palette employed in the brand identity, drawing inspiration from the everchanging and interconnected tones of nature, not only captivates the eye but also communicates the essence of connection, collaboration and a desire to embrace change. Nature-informed hues and gradients seamlessly blend with dot iconography, symbolising the interconnectivity that defines Greenhouse's mission. Our strategic brand work goes beyond aesthetics; it serves as a visual testament to Greenhouse’s commitment to creating a harmonious ecosystem where desires align with solutions, and innovation thrives through the power of collaboration. The result is an environment that not only speaks to the senses but also amplifies the core values of Greenhouse—fostering connectivity, sparking ideas, and driving positive change for our planet.

Also, we can’t help but feel proud of the collaboration between Greenhouse and another of our future-making brands, Refilled. Seeing Refilled represented in the Greenhouse tech hub was a brilliant intersection of brand values; it’s incredible to see our like minded (and award winning!) brands joining forces on a climate conscious mission.

As climate change continues to pose unprecedented challenges, Greenhouse emerges as a beacon of hope. By providing a platform for scaling solutions, the hub aims to accelerate the pace of innovation needed to address the complex and urgent issues facing our planet.

As the largest climate-tech hub in Australasia, Greenhouse is poised to lead in pioneering solutions, fostering collaboration, and inspiring a collective commitment to environmental stewardship. The hub stands as a testament to the power of collaboration in the face of global challenges. With its doors open wide to diverse voices and talents, Greenhouse is set to redefine the landscape of climate-tech innovation, pointing the way forward to a greener, more sustainable tomorrow. Connected within its walls, innovators are poised to co-create solutions that will echo far beyond, leaving an indelible mark on the fight against climate change.

Let's start a conversation

TOAST seeks to support brands, organisations, and initiatives working to better the future of our world. Please reach out to our team with any questions and project queries by emailing our Head of Strategy, Emile Rastoll, or Nicholas Sammut, our Managing / Creative Director, at hello@toastcreative.com.au.

For more information about our brand and business solutions, please get in touch with our team.

At TOAST, we create strategic campaigns and creative brand identities which engage multiple stakeholders, uniting them around a common goal - to create a better future for Australia.

We are Brand Makers.
We are Place Makers.
We are Future Makers.

At TOAST, we are Makers.