This week saw the unveiling of the 2018 Gold Coast Commonwealth Games mascot. Borobi, a small, blue, surfing koala sparked intense reactions, both positive and poor from the public. B&T approached leaders of the design community, including Toast Creative to comment on the new Australian sporting addition.
Drew Fellows, Senior Designer at Toast wasn't surprised in the slightest by the Commonwealth Games' new furry friend. “It’s exactly what you’d expect for a mascot for these latest games Down Under,” he said.
Unlike comments from other creative agencies, Fellows was optimistic about the mascot, noting Borobi's main purpose as a commercial necessity and junior target market.
“Dripping in Australian symbolism and commercially viable for merchandising targeted at a younger market. And, as a marketing device, it will work extremely well cross-platform – ideal for the modern omni-channel world.”
You can read the full article, and see Borobi for yourself on B&T.