“Work That Works”
Altis is an architectural firm based in Sydney. Through combining both architecture and interior design principles, Altis creates gathering places that people love, and where businesses thrive; the driving force behind their business being to create unique hospitality, club and living destinations that communities embrace.
They are passionate about helping hospitality and living businesses excel and enhance the lives of the people in their local communities. Altis expertly delivers multi-disciplined business solutions by integrating architecture, interior design, strategy and deep local immersion. However, this passion and expertise was not evidenced in their brand territory. Their actions were progressing beyond the public face of their brand, which needed to change.
Our team was presented with the challenge of refreshing and elevating the Altis brand to reflect their market-leading stature and growing reputation in the architecture and design realm.
At TOAST, we attest that a brand governs how you make an impact on the world. It leaves lasting memories on the people who interact with it. For Altis, our task was thus to cleanly define and effectively articulate their proposition. This involved increasing the understanding of the firm’s expertise and projects and boosting awareness of the value within their services.
Altis creates strategic solutions in response to diverse business challenges. They transform places into unique destinations by designing elevated experiences for business success. In reaching the core of this branding challenge, our team had to unwind Altis’ business strengths and opportunities, delve into similar market leaders and audit their factors of success, all to rearticulate and strengthen the brand footprint and principles of the Altis brand. The fundamental strength our team consistently uncovered was that Altis has a unique business vision that works.
Through a tailored approach with holistic integration, their design solutions enable growth and create impact. TOAST captured this transformative service in their new logotype and brand image. The logotype concept builds upon the previous logo’s heritage with minimalist, clean-cut design language to capture the precise, technical backbone of the brand. Exuding a considered and crafted feel, the branding combines structural lines with subtle curves that convey Altis’ professionalism. Meanwhile, the overlapping colours in the “A” hint at a process of transformation. This concept combines a powerful burgundy with a solid charcoal in a sophisticated palette that can be translated through the brand’s marketing collateral.
Altis’ uplifted brand territory and visual identity has been refined to elevate the experiential luxury and functionality they expertly deliver across major commercial and hospitality projects.
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