STRATEGY
BRAND NARRATIVE
BRAND TRANSFORMATION
BRAND ARCHITECTURE
WEB DESIGN
UX / UI
In late 2023, Rethink Investing approached our team with a significant challenge: to create an overarching Group brand that would unify their diverse vertical businesses while maintaining their unique identities. They needed a cohesive brand architecture that reflected their rapid growth and industry success, ensuring a consistent and professional image that would resonate with their high-end clients.
Our team at TOAST embarked on a comprehensive strategic roadmap for Rethink Group to understand each vertical's unique qualities and market positions. Collaborating closely with Rethink Group's leadership and marketing teams, we developed a brand strategy centered around the new tagline, "Wealth of Ideas," encapsulating their dedication to innovative property investment services. We created a 'house of brands' architecture, crafted a cohesive visual identity system, and delivered comprehensive brand guidelines across each vertical. The refined design, featuring an evolved logotype and a sophisticated colour palette, successfully unified the verticals under the Rethink Group umbrella while maintaining their distinct identities, positioning them for continued growth and success.
- Strategy
- Branding
- Property Branding
- Property Marketing
- Place Making and Visioning
- Design
- IM & Tendering Documentation
- Print / Digital Marketing
- Logotypes
- Brand / Corporate Identity
- Brand Guidelines & Essence
- Display Suite Design
- Environment & Retail Experience Design
- Website Design
- (UI) User Interface Design
- (UX) User Experience Design
- (CX) Customer Exchange Design
- App Design
- Mobile Design & Development
- Lead Generation Campaigns
- Big Idea Campaigns
TOAST acknowledges the Gadigal people of the Eora Nation, the traditional custodians of the land on which our agency stands.
We celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.
