WEALTH OF IDEAS

Rethink Group

STRATEGY
BRAND NARRATIVE
BRAND TRANSFORMATION
BRAND ARCHITECTURE
WEB DESIGN
UX / UI

Challenge

1

In late 2023, Rethink Investing approached our team with a significant challenge: to create an overarching Group brand that would unify their diverse vertical businesses while maintaining their unique identities. They needed a cohesive brand architecture that reflected their rapid growth and industry success, ensuring a consistent and professional image that would resonate with their high-end clients.

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Solution

2

Our team at TOAST embarked on a comprehensive strategic roadmap for Rethink Group to understand each vertical's unique qualities and market positions. Collaborating closely with Rethink Group's leadership and marketing teams, we developed a brand strategy centered around the new tagline, "Wealth of Ideas," encapsulating their dedication to innovative property investment services. We created a 'house of brands' architecture, crafted a cohesive visual identity system, and delivered comprehensive brand guidelines across each vertical. The refined design, featuring an evolved logotype and a sophisticated colour palette, successfully unified the verticals under the Rethink Group umbrella while maintaining their distinct identities, positioning them for continued growth and success.

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Words of
Appreciation

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Related Works

Our core
Services include

- Strategy
- Branding
- Property Branding
- Property Marketing
- Place Making and Visioning
- Design
- IM & Tendering Documentation
- Print / Digital Marketing
- Logotypes
- Brand / Corporate Identity
- Brand Guidelines & Essence

- Display Suite Design
- Environment & Retail Experience Design
- Website Design
- (UI) User Interface Design
- (UX) User Experience Design
- (CX) Customer Exchange Design
- App Design
- Mobile Design & Development
- Lead Generation Campaigns
- Big Idea Campaigns

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