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Highland - Brand Transformation

“We Are More Than Just Property”

Highland Property Group (HPG) is a full-service real estate group with myriad offerings including residential, commercial, property management, financial services and project marketing.

Founded in 2007 by David Highland, the company has grown drastically with an ever-evolving approach to real estate, redefining the industry and positioning themselves as a leader in the Sutherland Shire property market.

Sectors

Strategy / Branding
Place / Property
Business transformation
Government / Corporate
UI / UX / CX
Education / Health
Government / Corporate
Retail / Fitness
Technology / Finance
Environment / Sustainability
Not-for-Profit / Community
Lifestyle / Luxury
Place / Property

Services Completed

Business transformation
Advocacy / Engagement
UI / UX / CX
Place / Environments
Strategy / Branding
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Highland - Brand Transformation
Highland - Brand Transformation
Highland - Brand Transformation
Highland - Brand Transformation
Highland - Brand Transformation
Highland - Brand Transformation

Challenge

Outperforming their competitors in leasing and property sales, HPG provide a high-level of service and have a strong presence in the St George and Sutherland Shire regions.

The challenge that TOAST was tasked to reach through strategic brand messaging, was, how are we going to win the battle and engage the market beyond Southern Sydney and become a national player in the real estate industry?

Our Solution

Highland Property Group (HPG) needed to become bigger, stronger and increasingly performant in new locations. TOAST worked to strengthen and future-proof their brand to be even more unique and recognisable for HPG to resonate across multiple target groups, services and locations. Ultimately, reaching nationwide.

The strategic findings of our research uncovered that HPG effectively push the boundaries and the breadth of services offered in the real estate industry to improve the overall customer experience. Their customers are supported throughout the whole process, from beginning to end, providing the confidence that they will be looked after in their real estate decisions.

This enabled TOAST to encapsulate the HPG brand narrative: “We build trusted relationships that last for a lifetime”. TOAST’s direction was to shift customers’ perception.

HPG are more than just property; they have the confidence to go for it. They build long-lasting, trusted relationships, create unique customer experiences and deliver rewarding, premium results.

Highland - Brand Transformation
Highland - Brand Transformation
Highland - Brand Transformation
Highland - Brand Transformation
Highland - Brand Transformation
Highland - Brand Transformation
Highland - Brand Transformation
Highland - Brand Transformation
Highland - Brand Transformation
Highland - Brand Transformation
Highland - Brand Transformation
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Highland - Brand Transformation
Highland - Brand Transformation
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