Service
Sector
Our strategy and design teams at TOAST collaborated with governance agency ‘Governing Principles’ to create their strategic brand foundation and brand identity. As a new player in the industry providing corporate governance assistance, this collaboration aimed to establish Governing Principles as a knowledgeable, confident and experienced provider of corporate governance solutions, propelling organisations towards enduring success, sustainability, and a thriving corporate ecosystem.
Governing Principles sought to differentiate themselves in the competitive landscape of corporate governance assistance. They aimed to communicate their expertise in navigating legal complexities ethically and with principled decision-making. Additionally, they wanted to emphasise their commitment to upholding the highest standards of integrity and their belief that good corporate governance fosters ethical business practices, leading to financial viability.
TOAST worked closely with Governing Principles to develop a comprehensive brand foundation and identity that aligned with their values and objectives. The brand DNA, 'Safeguard,' which came about during our workshopping process, reflects Governing Principles' role in safeguarding and protecting businesses, allowing them to thrive long into the future. This concept emphasises their expertise in effective governance, strategic legal counsel and upholding the highest standards of integrity.
The tagline, 'Good Governance is Good Business,' reinforces Governing Principles' belief that effective governance practices are not only morally responsible but also beneficial for an organisation's financial performance and overall success. This tagline communicates their commitment to partnering with key stakeholders to elevate their governing principles and assist businesses in upholding fundamental and ethical rules, beliefs, values or guidelines.
The brand identity palette and visual territory were carefully crafted to align with Governing Principles' positioning as a modern and approachable brand. The warm purple, orange, and dusty blue hues project a modern image, setting Governing Principles apart from competitors. The fusion of strength and cleanliness symbolises professionalism, making their design direction a distinctive visual statement.
The logotype was designed to reflect Governing Principles' people-centred approach, focus on financial growth and their institutional strength. It portrays a robust, corporate brand that offers an edge in the industry, utilising a unique geometric language to create a distinctive visual identity.
Overall, the brand foundation and identity developed by our cohesive teams at TOAST effectively communicate Governing Principles' expertise, values and commitment to excellence in corporate governance assistance. It positions them as a trusted partner for organisations seeking to uphold ethical business practices and achieve enduring success in a competitive corporate landscape.
