All
Brand
Future
Place

Brand Transformation

“With Fone King, You Can Live ON”

Fone King is a family-owned mobile phone repair and accessory retailer in Australia, operating for more than 17 years. Their vision is to be the first when it comes to offering fast, professional mobile phone repairs that last.

Part of their enormous success is due to their commitment to serving their customers, helping to solve whatever problems
they may have, and seeking to keep them connected in our
fast-paced world.
...And we know that when a phone or computer fails to work,
it is social suicide; repair becoming a matter of life or death.

Sectors

Retail / Fitness
Strategy / Branding
UI / UX / CX
Business transformation
Education / Health
Government / Corporate
Retail / Fitness
Technology / Finance
Environment / Sustainability
Not-for-Profit / Community
Lifestyle / Luxury
Place / Property

Services Completed

CSR / ESG
Web Design
Brand Guidelines
Editorial Design
Web Design
Brand Architecture
Business Transformation
Business transformation
Advocacy / Engagement
UI / UX / CX
Place / Environments
Strategy / Branding
Scroll down
Brand Transformation
Brand Transformation
Brand Transformation
Brand Transformation
Brand Transformation
Brand Transformation

Challenge

The store experience is vibrant, eye-catching and cutting edge in the telecommunications industry, however there was a disconnect between the bricks and mortar retail experience, and the digital experience. 

TOAST’s challenge was to redesign a fully responsive website that brings the charm, fun and character of Fone King’s physical environment to digital. And also allow increasing sales across the multiple stores in NSW and QLD, and throughout the website’s digital e-commerce experience, across all categories.

Our scope of work was to ensure that while providing the ideal user experience (UX) through various browsers and devices, we allow for fast loading times, assure security with a robust and safe payment system while being accessible and appealing to multiple “highly stressed” audiences (e.g. their phone or computer is completely out of order/broken) through both mobile and desktop tablets.

Our Solution

Using plenty of animation, custom characters, balloons and cracked-screen visual gags, the new website replicates the cheeky retail personality the brand has become known for, continuing customers’ brand journey online.

Along with the fun of animation and fluid motion, the website’s functionality features a geo-targeted store locator and a directions finder, a repair CMS management system and an e-commerce store. Importantly too, Fone King wanted to continue to be known as a source of practical and helpful information for mobile phone users, so the site links to its blog as well as a comprehensive repairs section featuring Facebook Messenger as a fast communication option.

Fone King saw a 60% increase in website traffic following the rebranding and digital redesign, while general feedback has reported that consumers are finding stores more easily with the addition of geo-location, facilitating an eased path to purchase.

The overall results have been excellent with an additional four stores opening since the project launched, taking the number of Fone King stores to 12 nationally.

The Fone King design suite was awarded Gold at the 2018 Sydney Design Awards in the Digital – Retail & Shopping category.

Brand Transformation
Brand Transformation
Brand Transformation
Brand Transformation
Brand Transformation
Brand Transformation
Brand Transformation
Brand Transformation
Brand Transformation
Brand Transformation
Brand Transformation
Brand TransformationBrand Transformation
Brand Transformation
Brand Transformation
Brand Transformation
Brand Transformation
Brand Transformation
Brand TransformationBrand Transformation
Brand Transformation
Place
Brand
Future
Rethink - Brand Transformation
5/22/2024 6:38 AM
Brand
Brand & Website Transformation
5/6/2024 3:02 AM
Brand
Brand Visualisation
4/23/2024 12:43 PM
Brand
Website Transformation
4/22/2024 8:23 AM
Brand
Uplifte - Brand Visualisation
4/22/2024 7:29 AM
Brand
Oxplo - Brand Visualisation
4/22/2024 3:09 AM
Brand
Brand Visualisation
1/11/2024 7:18 AM
Brand
Brand Transformation
9/29/2023 1:47 PM
Brand
Brand Transformation
8/30/2023 4:26 AM
Brand
Inovi - Brand Visualisation
3/16/2023 9:20 AM
Brand
My Vet - Brand Transformation
11/7/2022 7:37 PM
Brand
Applaws - Brand Transformation
10/25/2022 6:25 AM
Brand
Brand Activation
10/13/2022 3:40 AM
Brand
Brand Activation
10/13/2022 2:38 AM
Brand
Altis- Brand Transformation
7/25/2022 6:54 AM
Brand
Toast Brand Transformation
7/8/2022 7:20 AM
Brand
The Good Sort - Brand Elevation
5/24/2022 9:21 AM
Brand
Space Logic - Brand Strategy
5/24/2022 7:32 AM
Brand
Xavier Knight - Brand Transformation
4/25/2022 4:29 AM
Brand
Healthy Habits - Brand Transformation
4/22/2022 3:43 AM
Brand
Highland - Brand Transformation
4/21/2022 5:24 AM
Brand
Sammut Group - Brand Elevation
4/21/2022 4:42 AM
Brand
LJ Hooker - Brand Transformation
12/15/2021 4:11 PM
Brand
Allcastle Homes - Brand Transformation
12/15/2021 1:35 PM
Brand
Brand Visualisation
11/23/2021 7:08 PM
Brand
Luxcon - Brand Transformation
10/6/2021 1:44 AM
Brand
A2B - Brand Visualisation
10/6/2021 1:43 AM
Brand
Brand Transformation
10/6/2021 1:42 AM
Brand
Ryde - Site Activation / Brand Engagement
10/6/2021 1:38 AM
Brand
Black Dog Institute - Brand Transformation
10/6/2021 1:38 AM
Brand
Brand Strategy
10/6/2021 1:36 AM
Brand
Pickle
10/6/2021 1:32 AM
Brand
Place
Brand
Future
Vue - Brochure
5/21/2024 5:30 AM
Place
The Colliery - Place Visioning
4/5/2024 3:52 AM
Place
Zama - Brand Transformation
2/28/2024 4:00 AM
Place
Collection Display Suite
12/8/2023 9:34 AM
Place
Calico Marina
4/5/2023 8:21 AM
Place
120 Edward St
3/30/2023 5:36 AM
Place
Vue - Place Visioning
11/9/2022 11:01 PM
Place
Escape Gold Coast
10/14/2022 9:06 AM
Place
Bohemian Byron Bay
10/14/2022 12:08 AM
Place
Sanctuary - Stage one / Tower
8/12/2022 7:45 AM
Place
Sanctuary - Masterplan / Community
8/12/2022 6:16 AM
Place
180 Queen St
7/25/2022 9:04 AM
Place
Escarp - Place Visioning
5/25/2022 5:35 PM
Place
Brand Transformation / Site Activation
4/22/2022 1:04 AM
Place
Hutch & Hutch - Place Visioning
4/22/2022 12:40 AM
Place
Sanctuary - Stage two
4/21/2022 8:57 AM
Place
Trinity Point - Brand Elevation
11/23/2021 6:03 PM
Place
The Revy
11/12/2021 5:56 PM
Place
Amaroo - Place Visioning
11/12/2021 5:53 PM
Place
Sanctuary - Masterplan / Stage one
11/12/2021 5:38 PM
Place
Fitness Playground - Brand Transformation
10/14/2021 5:52 PM
Place
The Postern - Place Visioning
10/6/2021 1:42 AM
Place
Coast - Place Visioning
10/6/2021 1:41 AM
Place
Project Branding and Activation
10/6/2021 1:40 AM
Place
Brand Activation
10/6/2021 1:39 AM
Place
The Orchards - Place Visioning
10/6/2021 1:34 AM
Place
Place
Brand
Future
CSR - "Good Work Program"
4/24/2024 10:29 AM
Future
WWF - United We Shine
4/23/2024 1:13 PM
Future
Case Law
4/17/2024 6:15 AM
Future
Innovation for Impact
4/15/2024 2:58 AM
Future
Centre for Pain Impact
4/11/2024 11:06 PM
Future
CAW.SYD supported by City of Sydney
3/26/2024 1:44 AM
Future
Earth Hour x EPSON - International Campaign 2024
3/21/2024 8:24 PM
Future
Earth Hour - International Campaign 2024 with WWF
3/7/2024 6:38 AM
Future
Brand Visualisation
1/11/2024 9:33 AM
Future
Brand Transformation
2/24/2023 7:42 AM
Future
The Know - Brand Visualisation
2/22/2023 12:48 PM
Future
Greenhouse - Brand Visualisation
2/22/2023 7:42 AM
Future
Anavo - Brand Visualisation
10/12/2022 3:08 AM
Future
Brand Transformation
5/24/2022 8:06 AM
Future
Juror
4/22/2022 1:53 AM
Future
Regenerate Australia Campaign
4/21/2022 2:28 AM
Future
Brand Transformation / Campaign Activation
4/21/2022 12:46 AM
Future
MECLA - Brand Activation
12/14/2021 6:51 PM
Future
Flamingo - Brand Visualisation
10/6/2021 1:45 AM
Future
Renewable Recovery Campaign
10/6/2021 1:35 AM
Future
Agilyx
10/6/2021 1:33 AM
Future
10/6/2021 1:42 AM