All
Brand
Future
Place

Fone King - Brand Transformation

“With Fone King, You Can Live ON”

Fone King is a family-owned mobile phone repair and accessory retailer in Australia, operating for more than 17 years. Their vision is to be the first when it comes to offering fast, professional mobile phone repairs that last.

Part of their enormous success is due to their commitment to serving their customers, helping to solve whatever problems
they may have, and seeking to keep them connected in our
fast-paced world.
...And we know that when a phone or computer fails to work,
it is social suicide; repair becoming a matter of life or death.

Sectors

Retail / Fitness
Strategy / Branding
UI / UX / CX
Business transformation
Education / Health
Government / Corporate
Retail / Fitness
Technology / Finance
Environment / Sustainability
Not-for-Profit / Community
Lifestyle / Luxury
Place / Property

Services Completed

Business transformation
Advocacy / Engagement
UI / UX / CX
Place / Environments
Strategy / Branding
Scroll down
Fone King - Brand Transformation
Fone King - Brand Transformation
Fone King - Brand Transformation
Fone King - Brand Transformation
Fone King - Brand Transformation
Fone King - Brand Transformation

Challenge

The store experience is vibrant, eye-catching and cutting edge in the telecommunications industry, however there was a disconnect between the bricks and mortar retail experience, and the digital experience. 

TOAST’s challenge was to redesign a fully responsive website that brings the charm, fun and character of Fone King’s physical environment to digital. And also allow increasing sales across the multiple stores in NSW and QLD, and throughout the website’s digital e-commerce experience, across all categories.

Our scope of work was to ensure that while providing the ideal user experience (UX) through various browsers and devices, we allow for fast loading times, assure security with a robust and safe payment system while being accessible and appealing to multiple “highly stressed” audiences (e.g. their phone or computer is completely out of order/broken) through both mobile and desktop tablets.

Our Solution

Using plenty of animation, custom characters, balloons and cracked-screen visual gags, the new website replicates the cheeky retail personality the brand has become known for, continuing customers’ brand journey online.

Along with the fun of animation and fluid motion, the website’s functionality features a geo-targeted store locator and a directions finder, a repair CMS management system and an e-commerce store. Importantly too, Fone King wanted to continue to be known as a source of practical and helpful information for mobile phone users, so the site links to its blog as well as a comprehensive repairs section featuring Facebook Messenger as a fast communication option.

Fone King saw a 60% increase in website traffic following the rebranding and digital redesign, while general feedback has reported that consumers are finding stores more easily with the addition of geo-location, facilitating an eased path to purchase.

The overall results have been excellent with an additional four stores opening since the project launched, taking the number of Fone King stores to 12 nationally.

The Fone King design suite was awarded Gold at the 2018 Sydney Design Awards in the Digital – Retail & Shopping category.

Fone King - Brand Transformation
Fone King - Brand Transformation
Fone King - Brand Transformation
Fone King - Brand Transformation
Fone King - Brand Transformation
Fone King - Brand Transformation
Fone King - Brand Transformation
Fone King - Brand Transformation
Fone King - Brand Transformation
Fone King - Brand Transformation
Fone King - Brand Transformation
Fone King - Brand TransformationFone King - Brand Transformation
Fone King - Brand Transformation
Fone King - Brand Transformation
Fone King - Brand Transformation
Fone King - Brand Transformation
Fone King - Brand Transformation
Fone King - Brand TransformationFone King - Brand Transformation
Fone King - Brand Transformation
Place
Brand
Future
The Good Sort - Brand Elevation
5/24/2022 9:21 AM
Brand
Space Logic - Brand Strategy
5/24/2022 7:32 AM
Brand
Xavier Knight - Brand Transformation
4/25/2022 4:29 AM
Brand
Healthy Habits - Brand Transformation
4/22/2022 3:43 AM
Brand
Highland - Brand Transformation
4/21/2022 5:24 AM
Brand
Sammut Group - Brand Elevation
4/21/2022 4:42 AM
Brand
LJ Hooker - Brand Transformation
12/15/2021 4:11 PM
Brand
Allcastle Homes - Brand Transformation
12/15/2021 1:35 PM
Brand
Today - Brand Activation
11/23/2021 7:08 PM
Brand
Luxcon - Brand Transformation
10/6/2021 1:44 AM
Brand
A2B
10/6/2021 1:43 AM
Brand
Fone King - Brand Transformation
10/6/2021 1:42 AM
Brand
Ryde - Site Activation / Brand Engagement
10/6/2021 1:38 AM
Brand
Black Dog Institute - Brand Transformation
10/6/2021 1:38 AM
Brand
Zipmex - Brand Strategy
10/6/2021 1:36 AM
Brand
Pickle
10/6/2021 1:32 AM
Brand
Place
Brand
Future
Escarp
5/25/2022 5:35 PM
Place
Muse - Brand Transformation / Site Activation
4/22/2022 1:04 AM
Place
Hutch & Hutch - Project Branding
4/22/2022 12:40 AM
Place
Trinity Point - Brand Elevation
11/23/2021 6:03 PM
Place
The Revy
11/12/2021 5:56 PM
Place
Amaroo
11/12/2021 5:53 PM
Place
Sanctuary
11/12/2021 5:38 PM
Place
Fitness Playground - Brand Transformation
10/14/2021 5:52 PM
Place
The Postern - Project Branding
10/6/2021 1:42 AM
Place
Coast
10/6/2021 1:41 AM
Place
Anglicare - Project Branding and Activation
10/6/2021 1:40 AM
Place
ONE O ONE - Brand Activation
10/6/2021 1:39 AM
Place
The Orchards - Brand Activation
10/6/2021 1:34 AM
Place
Place
Brand
Future
Aurelia - Brand Transformation
5/24/2022 8:06 AM
Future
Juror
4/22/2022 1:53 AM
Future
WWF - Regenerate Australia Campaign
4/21/2022 2:28 AM
Future
The Salvation Army - Brand Transformation / Campaign Activation
4/21/2022 12:46 AM
Future
MECLA - Brand Activation
12/14/2021 6:51 PM
Future
Flamingo
10/6/2021 1:45 AM
Future
WWF - Renewable Recovery Campaign
10/6/2021 1:35 AM
Future
Agilyx
10/6/2021 1:33 AM
Future
10/6/2021 1:42 AM