TOAST began by digging into the changing dynamics of the beautiful beachside community, understanding the vision of the renowned architects PBD and taking into account the changing structure of the Australian population, their life choices and values resulting from the COVID-19 pandemic. 

The name Coast was chosen for two reasons: to celebrate the uniqueness of the proposition on the market and, at the same time, showcase the legacy and growth of the developer since their first development, also known as Coast (in Cronulla).

This research led to a series of strategic recommendations about the positioning of this truly unique residence and the development of the brand platform ‘Sculpted by nature’. 

Our brand narrative was inspired by the shaping and reshaping of the foreshore by the pure waters of the north coast, the ever-changing shape of the ocean coastline. 

Coast's design rests as a pure gem, inspired to reflect the layered, refined beauty of the natural environment drawing in the light and revealing to their customers a new perspective on life each and every day.

During the month of June, within the first 3 weeks of listing, TOAST ran a campaign that secured sales of over 43 of the 49 total apartments, with sales ranging between $3.5 million and $9 million, at an average of $4.5 million, resulting in record-breaking results for the Gold Coast.