“For a Happy Body”
Natural nutrition for women on the go, The Good Sort offers a range of all-natural, nutritious and body-friendly shakes for busy women always on the move. They seek to empower the lives of individuals with a unique and healthy balance. The company integrates the intrinsic pillars of health and wellness into clean eating and weight loss management with suggested, achievable ideas to incorporate into your everyday life.
The Good Sort is not rigid nor prescriptive, they present themselves as a company that works in collaboration with the customer to help them improve their self-esteem.
TOAST was asked to come onboard to assist with the conceptualisation and vision for The Good Sort brand.
Our team was tasked to look into how The Good Sort can reach and connect to women with this new weight loss brand offering of everyday health and happiness. Imperative to this challenge was to stand out; when researching and launching to their target group it was key to focus on showcasing a point of difference amongst a growing trend of health and wellness brands.
To conceptualise this health food brand, TOAST worked to strengthen and future-proof their idea, seeking to create a more unique and recognisable idea to stand out in the market and resonate across the target group.
TOAST designed an energetic and fresh brand from the inside-out, along with launching engaging social media strategies and The Good Sort’s accompanying website. The Big Idea ‘For a Happy Body’ was the overarching concept, encompassing the underlying health and wellness idea of listening to your body and doing what makes you feel good.
The colours used across the brand, promotional material and product packaging are vibrant and engaging, to convey a zest for life and activating a sense of fun. The showcased brand values were all around the idea of comfortable ownership over one’s health, in a fun, enticing and accessible framework.