All
Brand
Future
Place

Pembroke

Pembroke, an international real estate business with over twenty-five years of experience, operates from eight offices worldwide. Their thoughtful approach combines global insight and local expertise to create community-focused spaces. Pembroke's core mission is to create long-term value through this integration and a passionate real estate team. To enhance their digital presence and streamline documentation, Pembroke enlisted TOAST to revamp their website and produce a comprehensive leasing document for their new city-centre acquisition in Sydney. Our goal was to empower Pembroke to lease and sell office space more efficiently.

Sectors

Place / Property
Government / Corporate
UI / UX / CX
Web Design
Place / Environments
Editorial Design
Education / Health
Government / Corporate
Retail / Fitness
Technology / Finance
Environment / Sustainability
Not-for-Profit / Community
Lifestyle / Luxury
Place / Property

Services Completed

CSR / ESG
Web Design
Brand Guidelines
Editorial Design
Web Design
Brand Architecture
Business Transformation
Advocacy / Engagement
UI / UX / CX
Place / Environments
Strategy / Branding
Scroll down
Pembroke
Pembroke
Pembroke
Pembroke
Pembroke
Pembroke

Challenge

Ahead of Pembroke’s leasing campaign for 20 Martin Place in Sydney, TOAST was tasked with creating a robust leasing document and redesigning the website to enhance the User Experience (UX). This project aimed to fine-tune the existing site using the 20 Martin Place brand guidelines and effectively tell the story of this key asset through a suite of campaign deliverables. The challenge was to reimagine the digital experience for 20 Martin Place, ensuring a seamless process for leasing and selling office space by aligning with Pembroke's objectives and showcasing the unique offerings of 20 Martin Place.

Our Solution

TOAST’s website redesign for Pembroke reflected the brands' leading status and cohesive team approach, along with positioning their new acquisition, 20 Martin Place, as a prestigious location, appealing to businesses seeking a prominent address with excellent access and amenities. We focused on User Experience by dividing the site into accessible segments to highlight leasing opportunities at 20 Martin Place and other properties. Implementing a robust CRM-focused solution, we customised the user database to support segmented consumer profiles for personalised engagement. Our mobile-first, responsive design ensured accessibility across all devices, providing a premium user experience.

Similarly, the leasing document presented 20 Martin Place as a signature building in Sydney, known for its prime location, flexibility, and top-tier tenant amenities. The refreshed website and leasing campaign bolsters Pembroke’s brand credibility establishing them as a leader in connecting buyers, sellers, investors and developers, and encourages tenants to relocate their business to Sydney’s premier business address.

Pembroke
Pembroke
Pembroke
Pembroke
Pembroke
Pembroke
Pembroke
Pembroke
Pembroke
Pembroke
Pembroke
PembrokePembroke
Pembroke
Pembroke
Pembroke
Pembroke
Pembroke
PembrokePembroke
Place
Brand
Future
Rethink Group
5/22/2024 6:38 AM
Brand
Fairview
5/6/2024 3:02 AM
Brand
Governing Principles
4/23/2024 12:43 PM
Brand
Highland
4/22/2024 8:23 AM
Brand
Cozzcorp Group / Uplifte
4/22/2024 7:29 AM
Brand
Luyu
4/22/2024 3:09 AM
Brand
So Shall We
1/11/2024 7:18 AM
Brand
Coore
9/29/2023 1:47 PM
Brand
Bowerbird
8/30/2023 4:26 AM
Brand
Cozzcorp Group / Inovi
3/16/2023 9:20 AM
Brand
My Vet
11/7/2022 7:37 PM
Brand
Applaws
10/25/2022 6:25 AM
Brand
Kela X
10/13/2022 3:40 AM
Brand
Bondi Chic
10/13/2022 2:38 AM
Brand
Altis
7/25/2022 6:54 AM
Brand
TOAST
7/8/2022 7:20 AM
Brand
The Good Sort
5/24/2022 9:21 AM
Brand
Space Logic
5/24/2022 7:32 AM
Brand
Xavier Knight
4/25/2022 4:29 AM
Brand
Healthy Habits
4/22/2022 3:43 AM
Brand
Highland
4/21/2022 5:24 AM
Brand
Sammut Group
4/21/2022 4:42 AM
Brand
LJ Hooker
12/15/2021 4:11 PM
Brand
Allcastle Homes
12/15/2021 1:35 PM
Brand
Today Fitness
11/23/2021 7:08 PM
Brand
Luxcon
10/6/2021 1:44 AM
Brand
Cabcharge
10/6/2021 1:43 AM
Brand
Fone King
10/6/2021 1:42 AM
Brand
City of Ryde
10/6/2021 1:38 AM
Brand
Black Dog Institute
10/6/2021 1:38 AM
Brand
Zipmex
10/6/2021 1:36 AM
Brand
Iphub
10/6/2021 1:32 AM
Brand
Place
Brand
Future
Sekisui House
6/27/2024 9:55 AM
Place
Pembroke
6/10/2024 8:19 AM
Place
Sammut Group
5/21/2024 5:30 AM
Place
Uplifte / The Colliery
4/5/2024 3:52 AM
Place
Zama
2/28/2024 4:00 AM
Place
Sammut Group / Collection
12/8/2023 9:34 AM
Place
Sammut Group / Calico
4/5/2023 8:21 AM
Place
DWS / 120 Edward St
3/30/2023 5:36 AM
Place
Sammut Group / Vue
11/9/2022 11:01 PM
Place
Luxcon / Escape
10/14/2022 9:06 AM
Place
Luxcon / Bohemian
10/14/2022 12:08 AM
Place
Sekisui House
8/12/2022 7:45 AM
Place
Sekisui House
8/12/2022 6:16 AM
Place
DWS / 180 Queen St
7/25/2022 9:04 AM
Place
LAPropertyCo. / Escarp
5/25/2022 5:35 PM
Place
Muse
4/22/2022 1:04 AM
Place
BridgeLane
4/22/2022 12:40 AM
Place
Sekisui House
4/21/2022 8:57 AM
Place
Trinity Point
11/23/2021 6:03 PM
Place
Aqualand / The Revy
11/12/2021 5:56 PM
Place
LAPropertyCo. / Amaroo
11/12/2021 5:53 PM
Place
Sekisui House
11/12/2021 5:38 PM
Place
Fitness Playground
10/14/2021 5:52 PM
Place
LAPropertyCo. / The Postern
10/6/2021 1:42 AM
Place
Sammut Group / Coast
10/6/2021 1:41 AM
Place
Anglicare
10/6/2021 1:40 AM
Place
ONE O ONE
10/6/2021 1:39 AM
Place
Sekisui House / The Orchards
10/6/2021 1:34 AM
Place
Place
Brand
Future
Stone & Chalk
4/26/2024 7:31 AM
Future
Governing Principles
4/24/2024 10:29 AM
Future
WWF Australia
4/23/2024 1:13 PM
Future
NSW Department of Communities and Justice
4/17/2024 6:15 AM
Future
INOVI®
4/15/2024 2:58 AM
Future
Neura
4/11/2024 11:06 PM
Future
Sydney Climate Action Week
3/26/2024 1:44 AM
Future
WWF International & EPSON
3/21/2024 8:24 PM
Future
WWF International
3/7/2024 6:38 AM
Future
Mezfi
1/11/2024 9:33 AM
Future
Refilled
2/24/2023 7:42 AM
Future
NCCRED PRN
2/22/2023 12:48 PM
Future
Investible
2/22/2023 7:42 AM
Future
The Polyglot Group
10/12/2022 3:08 AM
Future
Aurelia
5/24/2022 8:06 AM
Future
NSW Department of Justice
4/22/2022 1:53 AM
Future
WWF Australia
4/21/2022 2:28 AM
Future
The Salvation Army
4/21/2022 12:46 AM
Future
NSW Govt, WWF, Lendlease & Presync
12/14/2021 6:51 PM
Future
Grey Matter
10/6/2021 1:45 AM
Future
WWF Australia
10/6/2021 1:35 AM
Future
Agresso
10/6/2021 1:33 AM
Future
6/10/2024 8:19 AM