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Pembroke, an international real estate business with over twenty-five years of experience, operates from eight offices worldwide. Their thoughtful approach combines global insight and local expertise to create community-focused spaces. Pembroke's core mission is to create long-term value through this integration and a passionate real estate team. To enhance their digital presence and streamline documentation, Pembroke enlisted TOAST to revamp their website and produce a comprehensive leasing document for their new city-centre acquisition in Sydney. Our goal was to empower Pembroke to lease and sell office space more efficiently.
Ahead of Pembroke’s leasing campaign for 20 Martin Place in Sydney, TOAST was tasked with creating a robust leasing document and redesigning the website to enhance the User Experience (UX). This project aimed to fine-tune the existing site using the 20 Martin Place brand guidelines and effectively tell the story of this key asset through a suite of campaign deliverables. The challenge was to reimagine the digital experience for 20 Martin Place, ensuring a seamless process for leasing and selling office space by aligning with Pembroke's objectives and showcasing the unique offerings of 20 Martin Place.
TOAST’s website redesign for Pembroke reflected the brands' leading status and cohesive team approach, along with positioning their new acquisition, 20 Martin Place, as a prestigious location, appealing to businesses seeking a prominent address with excellent access and amenities. We focused on User Experience by dividing the site into accessible segments to highlight leasing opportunities at 20 Martin Place and other properties. Implementing a robust CRM-focused solution, we customised the user database to support segmented consumer profiles for personalised engagement. Our mobile-first, responsive design ensured accessibility across all devices, providing a premium user experience.
Similarly, the leasing document presented 20 Martin Place as a signature building in Sydney, known for its prime location, flexibility, and top-tier tenant amenities. The refreshed website and leasing campaign bolsters Pembroke’s brand credibility establishing them as a leader in connecting buyers, sellers, investors and developers, and encourages tenants to relocate their business to Sydney’s premier business address.
