“We make the brands that make the future”
We are TOAST. The strategic thinkers behind the branding and growth objectives of game-changing organisations like Cabcharge, Seikisui House, WWF and the recent Australian launch of International Cryptocurrency Bank, Zipmex.
For 15 years, TOAST has crafted engaging brand footprints to pioneer brands’ visions. We have helped to evolve learned ways of thinking and direct teams into new directions through positively disruptive, unique business solutions. Yet throughout this, we neglected to reflect our own changing identity. The brand footprint of the TOAST name and vision over these years grew and evolved to be that of a diverse, future-focused team.
We are a multidisciplinary design agency with a vision for change and a taste for the future - this needs to be represented through our branding, vision and values.
The push behind TOAST’s rebrand was for our audience to be solidified; the diversity across our industry audiences caused messaging to be diluted and lost. We intended to improve our audience reach, expand our brand into the change-making space and humanise our company in doing so.
We believe brands have the power to improve the lives of Australia’s people and the world we live in. Yet our audience-base and partnerships have historically been incredibly vast. Our work mapped a diverse branding landscape with disparate messaging which decreased our overall impact. It remains key to our brand’s success to identify the industries in which our strengths lie and work to contain our partnerships to these spaces. In doing this, our purpose and brand vision can consistently shine through
the work we do.
TOAST helps companies to strategically-think their brand story. From defining the right narrative, to designing complete brand experiences, we identify unique opportunities for businesses to ensure their overall ecosystem shares one vision. TOAST design the places you want to work, to live…to thrive. We are passionate about creating brands for properties and developments which become desirable destinations for years to come. We embrace changing the status quo across the political and commercial landscape, championing sustainability and innovative solutions. We translate founding visions into memorable, impactful concepts and bring a platform to the issues that matter most.
Through concentrating our focus on these areas of passion and reflecting on repeated successes, our team was able to collaboratively define our new brand narrative.
We shape brands to create positive change.
We design connected places that elevate lived experiences.
We harness innovation to bring the future to life today.
We make the brands that make the future.
Through our relaunch we are funnelling our skillset down to three key industry areas of Brand, Place & Future, to construct an effective brand footprint across a consistent array of categories.
We are a collaborative collective of strategic thinkers that empower conceptual ideas. From Anglicare and LJ Hooker through to WWF and the NSW Department of Justice, we engage with key stakeholders to understand their challenges, expectations, and their fears to create impactful brands which make a statement and challenge the status quo.
TOAST’s manifesto preaches innovation, smart thinking and progressive, creative outputs and this is what our relaunch represents.