All
Brand
Future
Place

Toast Brand Transformation

“We make the brands that make the future”

We are TOAST. The strategic thinkers behind the branding and growth objectives of game-changing organisations like Cabcharge, Seikisui House, WWF and the recent Australian launch of International Cryptocurrency Bank, Zipmex.

For 15 years, TOAST has crafted engaging brand footprints to pioneer brands’ visions. We have helped to evolve learned ways of thinking and direct teams into new directions through positively disruptive, unique business solutions. Yet throughout this, we neglected to reflect our own changing identity. The brand footprint of the TOAST name and vision over these years grew and evolved to be that of a diverse, future-focused team. 

We are a multidisciplinary design agency with a vision for change and a taste for the future - this needs to be represented through our branding, vision and values. 

Sectors

Strategy / Branding
Business transformation
UI / UX / CX
Technology / Finance
Advocacy / Engagement
Education / Health
Lifestyle / Luxury
Not-for-Profit / Community
Government / Corporate
Retail / Fitness
Environment / Sustainability
Place / Property
Place / Environments
Education / Health
Government / Corporate
Retail / Fitness
Technology / Finance
Environment / Sustainability
Not-for-Profit / Community
Lifestyle / Luxury
Place / Property

Services Completed

CSR / ESG
Web Design
Brand Guidelines
Editorial Design
Web Design
Brand Architecture
Business Transformation
Business transformation
Advocacy / Engagement
UI / UX / CX
Place / Environments
Strategy / Branding
Scroll down
Toast Brand Transformation
Toast Brand Transformation
Toast Brand Transformation
Toast Brand Transformation
Toast Brand Transformation
Toast Brand Transformation

Challenge

The push behind TOAST’s rebrand was for our audience to be solidified; the diversity across our industry audiences caused messaging to be diluted and lost. We intended to improve our audience reach, expand our brand into the change-making space and humanise our company in doing so.  

We believe brands have the power to improve the lives of Australia’s people and the world we live in. Yet our audience-base and partnerships have historically been incredibly vast. Our work mapped a diverse branding landscape with disparate messaging which decreased our overall impact. It remains key to our brand’s success to identify the industries in which our strengths lie and work to contain our partnerships to these spaces. In doing this, our purpose and brand vision can consistently shine through
the work we do. 

Our Solution

TOAST helps companies to strategically-think their brand story. From defining the right narrative, to designing complete brand experiences, we identify unique opportunities for businesses to ensure their overall ecosystem shares one vision. TOAST design the places you want to work, to live…to thrive. We are passionate about creating brands for properties and developments which become desirable destinations for years to come. We embrace changing the status quo across the political and commercial landscape, championing sustainability and innovative solutions. We translate founding visions into memorable, impactful concepts and bring a platform to the issues that matter most.

Through concentrating our focus on these areas of passion and reflecting on repeated successes, our team was able to collaboratively define our new brand narrative.

We shape brands to create positive change.
We design connected places that elevate lived experiences.
We harness innovation to bring the future to life today.

We make the brands that make the future. 

Through our relaunch we are funnelling our skillset down to three key industry areas of Brand, Place & Future, to construct an effective brand footprint across a consistent array of categories. 

We are a collaborative collective of strategic thinkers that empower conceptual ideas. From Anglicare and LJ Hooker through to WWF and the NSW Department of Justice, we engage with key stakeholders to understand their challenges, expectations, and their fears to create impactful brands which make a statement and challenge the status quo.

TOAST’s manifesto preaches innovation, smart thinking and progressive, creative outputs and this is what our relaunch represents.

Toast Brand Transformation
Toast Brand Transformation
Toast Brand Transformation
Toast Brand Transformation
Toast Brand Transformation
Toast Brand Transformation
Toast Brand Transformation
Toast Brand Transformation
Toast Brand Transformation
Toast Brand Transformation
Toast Brand Transformation
Toast Brand TransformationToast Brand Transformation
Toast Brand Transformation
Toast Brand Transformation
Toast Brand Transformation
Toast Brand Transformation
Toast Brand Transformation
Toast Brand TransformationToast Brand Transformation
Toast Brand Transformation
Place
Brand
Future
Rethink - Brand Transformation
5/22/2024 6:38 AM
Brand
Brand & Website Transformation
5/6/2024 3:02 AM
Brand
Brand Visualisation
4/23/2024 12:43 PM
Brand
Website Transformation
4/22/2024 8:23 AM
Brand
Uplifte - Brand Visualisation
4/22/2024 7:29 AM
Brand
Oxplo - Brand Visualisation
4/22/2024 3:09 AM
Brand
Brand Visualisation
1/11/2024 7:18 AM
Brand
Brand Transformation
9/29/2023 1:47 PM
Brand
Brand Transformation
8/30/2023 4:26 AM
Brand
Inovi - Brand Visualisation
3/16/2023 9:20 AM
Brand
My Vet - Brand Transformation
11/7/2022 7:37 PM
Brand
Applaws - Brand Transformation
10/25/2022 6:25 AM
Brand
Brand Activation
10/13/2022 3:40 AM
Brand
Brand Activation
10/13/2022 2:38 AM
Brand
Altis- Brand Transformation
7/25/2022 6:54 AM
Brand
Toast Brand Transformation
7/8/2022 7:20 AM
Brand
The Good Sort - Brand Elevation
5/24/2022 9:21 AM
Brand
Space Logic - Brand Strategy
5/24/2022 7:32 AM
Brand
Xavier Knight - Brand Transformation
4/25/2022 4:29 AM
Brand
Healthy Habits - Brand Transformation
4/22/2022 3:43 AM
Brand
Highland - Brand Transformation
4/21/2022 5:24 AM
Brand
Sammut Group - Brand Elevation
4/21/2022 4:42 AM
Brand
LJ Hooker - Brand Transformation
12/15/2021 4:11 PM
Brand
Allcastle Homes - Brand Transformation
12/15/2021 1:35 PM
Brand
Brand Visualisation
11/23/2021 7:08 PM
Brand
Luxcon - Brand Transformation
10/6/2021 1:44 AM
Brand
A2B - Brand Visualisation
10/6/2021 1:43 AM
Brand
Brand Transformation
10/6/2021 1:42 AM
Brand
Ryde - Site Activation / Brand Engagement
10/6/2021 1:38 AM
Brand
Black Dog Institute - Brand Transformation
10/6/2021 1:38 AM
Brand
Brand Strategy
10/6/2021 1:36 AM
Brand
Pickle
10/6/2021 1:32 AM
Brand
Place
Brand
Future
Vue - Brochure
5/21/2024 5:30 AM
Place
The Colliery - Place Visioning
4/5/2024 3:52 AM
Place
Zama - Brand Transformation
2/28/2024 4:00 AM
Place
Collection Display Suite
12/8/2023 9:34 AM
Place
Calico Marina
4/5/2023 8:21 AM
Place
120 Edward St
3/30/2023 5:36 AM
Place
Vue - Place Visioning
11/9/2022 11:01 PM
Place
Escape Gold Coast
10/14/2022 9:06 AM
Place
Bohemian Byron Bay
10/14/2022 12:08 AM
Place
Sanctuary - Stage one / Tower
8/12/2022 7:45 AM
Place
Sanctuary - Masterplan / Community
8/12/2022 6:16 AM
Place
180 Queen St
7/25/2022 9:04 AM
Place
Escarp - Place Visioning
5/25/2022 5:35 PM
Place
Brand Transformation / Site Activation
4/22/2022 1:04 AM
Place
Hutch & Hutch - Place Visioning
4/22/2022 12:40 AM
Place
Sanctuary - Stage two
4/21/2022 8:57 AM
Place
Trinity Point - Brand Elevation
11/23/2021 6:03 PM
Place
The Revy
11/12/2021 5:56 PM
Place
Amaroo - Place Visioning
11/12/2021 5:53 PM
Place
Sanctuary - Masterplan / Stage one
11/12/2021 5:38 PM
Place
Fitness Playground - Brand Transformation
10/14/2021 5:52 PM
Place
The Postern - Place Visioning
10/6/2021 1:42 AM
Place
Coast - Place Visioning
10/6/2021 1:41 AM
Place
Project Branding and Activation
10/6/2021 1:40 AM
Place
Brand Activation
10/6/2021 1:39 AM
Place
The Orchards - Place Visioning
10/6/2021 1:34 AM
Place
Place
Brand
Future
CSR - "Good Work Program"
4/24/2024 10:29 AM
Future
WWF - United We Shine
4/23/2024 1:13 PM
Future
Case Law
4/17/2024 6:15 AM
Future
Innovation for Impact
4/15/2024 2:58 AM
Future
Centre for Pain Impact
4/11/2024 11:06 PM
Future
CAW.SYD supported by City of Sydney
3/26/2024 1:44 AM
Future
Earth Hour x EPSON - International Campaign 2024
3/21/2024 8:24 PM
Future
Earth Hour - International Campaign 2024 with WWF
3/7/2024 6:38 AM
Future
Brand Visualisation
1/11/2024 9:33 AM
Future
Brand Transformation
2/24/2023 7:42 AM
Future
The Know - Brand Visualisation
2/22/2023 12:48 PM
Future
Greenhouse - Brand Visualisation
2/22/2023 7:42 AM
Future
Anavo - Brand Visualisation
10/12/2022 3:08 AM
Future
Brand Transformation
5/24/2022 8:06 AM
Future
Juror
4/22/2022 1:53 AM
Future
Regenerate Australia Campaign
4/21/2022 2:28 AM
Future
Brand Transformation / Campaign Activation
4/21/2022 12:46 AM
Future
MECLA - Brand Activation
12/14/2021 6:51 PM
Future
Flamingo - Brand Visualisation
10/6/2021 1:45 AM
Future
Renewable Recovery Campaign
10/6/2021 1:35 AM
Future
Agilyx
10/6/2021 1:33 AM
Future
7/8/2022 7:20 AM