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COORE - Brand Transformation

As any Australian car enthusiast who seeks performance when they get behind the wheel would know, you need a car that can support your passion. 

In the world of elite motorsports, seconds matter and millimetres make the difference between victory and defeat. From road to race, Coore believes every Australian looking to maximise the performance of a vehicle, deserves access to the best products and services on the market.

Located in Sydney and servicing a national network of wholesale customers, Coore is an industry-leading team with a background in motorsport. They understand that car modifications represent that “magic power” in moving forward with your vehicle and give you a competitive advantage, through high-end quality automotive parts (especially suspension, brake kits and tuning) delivering speed and performance for all applications and budgets.

Sectors

Strategy / Branding
Business Transformation
Education / Health
Government / Corporate
Retail / Fitness
Technology / Finance
Environment / Sustainability
Not-for-Profit / Community
Lifestyle / Luxury
Place / Property

Services Completed

Brand Architecture
Business Transformation
Business transformation
Advocacy / Engagement
UI / UX / CX
Place / Environments
Strategy / Branding
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COORE - Brand Transformation
COORE - Brand Transformation
COORE - Brand Transformation
COORE - Brand Transformation
COORE - Brand Transformation
COORE - Brand Transformation

Challenge

With deep pockets and extensive international marketing assets at their disposal, many automotive products, particularly elite European products, claim to be the best of their type on the market in both performance and fitment. 

Regarded by their loyal customers as leaders in their field, and home to several lines of exclusively distributed high-end European product, Coore was doing everything right in terms of product, price and service. It was time for the business to embrace a new brand identity that could play in the elite field of expertise Coore so humbly inhabited, and create a platform to showcase and sell their high-quality product range. 

Our Solution

A process of deep immersion, research and collaborative workshopping was required for TOAST to get to the core of Coore: to authentically understand and appreciate what makes cars perform.

By actively seeking high-end products in suspension, brake kits and tunings made overseas and then acting on getting their exclusivity in Australia, Coore’s success lay in being in the business of driving better outcomes for their clients, and their business.

This approach has fundamentally structured Coore’s offering and the distribution of the products through an exclusive e-commerce channel.

By always looking for the best, for the best performance: Best brands, best products, best delivery and packaging, best warranties, best user journey and online purchase, and best advice along the journey, we identified Coore as ‘a driving force’ for their customers - delivering the best of the best in the industry.  

‘Your Driving Force’ became the central creative brief for a brand transformation befitting some of the world’s most coveted automotive products. Under the tagline ‘Your Driving Force’, we were able to position Coore as so much more than a sales team stocking a large volume of automotive enhancement product.

A future-forward type-led brand identity was developed to support this strategic positioning based on an interlinking cable chain symbol, representing Coore’s delivery of holistic end-to-end service. Indicative of continuous improvement and expert knowledge, this logotype design celebrates Coore's dedication to uplifting a vehicle's operational power. They exist to empower, to maximise and to inspire. 

The result of the brand transformation confidently establishes Coore as your pit stop. Coore as being by your side. Coore as part of your team. 

Alongside its customers, Coore shares the thrill of the challenge. Together, they strive to propel their customers faster along their journey towards performance, and victory. 

COORE - Brand Transformation
COORE - Brand Transformation
COORE - Brand Transformation
COORE - Brand Transformation
COORE - Brand Transformation
COORE - Brand Transformation
COORE - Brand Transformation
COORE - Brand Transformation
COORE - Brand Transformation
COORE - Brand Transformation
COORE - Brand Transformation
COORE - Brand TransformationCOORE - Brand Transformation
COORE - Brand Transformation
COORE - Brand Transformation
COORE - Brand Transformation
COORE - Brand Transformation
COORE - Brand Transformation
COORE - Brand TransformationCOORE - Brand Transformation
COORE - Brand Transformation
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