All
Brand
Future
Place

The Colliery - Place Visioning

“Home of Bespoke Experiences"

Working again with the dedicated team at Inovi Projects, TOAST was challenged to create a luxe and alluring brand suite for a bespoke accommodation offering in a respectfully converted mining precinct, The Colliery.

Situated in the midst of Australia’s coveted Hunter Region, The Colliery stands as a testament to the seamless integration of history, luxury and natural beauty. Formerly known as the 'Paxton Colliery', this remarkable location is more than just a place to stay—it's an immersive experience that pays homage to the site's rich legacy while offering unparalleled hospitality in a setting of unparalleled natural splendour.

Sectors

Strategy / Branding
Environment / Sustainability
Brand Architecture
Lifestyle / Luxury
Place / Property
Place / Environments
Education / Health
Government / Corporate
Retail / Fitness
Technology / Finance
Environment / Sustainability
Not-for-Profit / Community
Lifestyle / Luxury
Place / Property

Services Completed

CSR / ESG
Web Design
Brand Guidelines
Editorial Design
Web Design
Brand Architecture
Business Transformation
Business transformation
Advocacy / Engagement
UI / UX / CX
Place / Environments
Strategy / Branding
Scroll down
The Colliery - Place Visioning
The Colliery - Place Visioning
The Colliery - Place Visioning
The Colliery - Place Visioning
The Colliery - Place Visioning
The Colliery - Place Visioning

Challenge

The transformation of the Paxton Colliery into ‘The Colliery’ presented a unique set of challenges. Firstly, there was a need to preserve the historical significance of the site, which bore the marks of its past as a thriving coal mine. Secondly, the project had to respect the traditional custodians of the land, while also creating a luxury destination that would attract and delight modern travellers. Balancing these elements while maintaining the integrity of the site's heritage required a delicate and strategic branding approach.

Our Solution

To address these challenges, The Colliery project embraced a holistic approach that celebrated the site's heritage, honoured its traditional owners, and elevated the guest experience to new heights. This was translated by our team into the manifesto of ‘The Home of Bespoke Experiences’, capturing the stateliness of the site and echoing the myriad opportunities the destination beckons.

The Colliery's architectural team approached the restoration of the site with meticulous care, ensuring that every aspect of the original buildings is to be respectfully preserved and elevated in a way that maintains the beautiful legacy of the structure. From the brickwork produced onsite to the timber milled in the sawmill, every element is to be retained to showcase the site's industrial heritage. Our team thus approached the branding in a similar vein; the colour palette, reminiscent of the surrounding natural landscape, was incorporated into the design to create a cohesive and immersive experience for guests that blends effortlessly into the time period of the site whilst introducing the desired level of absolute luxury to the converted space.

Each building within The Colliery was reimagined to offer a unique and tailored experience for guests. From the Bath House to the Power House, Engine House, Fan House, Shed, and Dwelling, each venue was designed to showcase its individual character while maintaining a cohesive aesthetic that echoed the site's industrial past. TOAST’s branding thus took on a ‘brand architecture’ approach, adapting the core brand to mould to each of the site’s offerings. The result is a collection of branded spaces that seamlessly blend luxury with history, offering guests an unforgettable journey through time.

The Colliery stands as a shining example of adaptive reuse done right—a luxury hotel that not only respects the site's legacy but also celebrates it at every turn. Our branding suite, incorporating the iconic chimney and the metalworks inherent to the site, and colouring that heroes the natural beauty of the surrounding landscape, perfectly complements the subtle reinterpretation of the site, integrating design aspects that are innate to the region whilst bringing an uplifted appeal of pure luxury and unforgettable experiences.  

The Colliery - Place Visioning
The Colliery - Place Visioning
The Colliery - Place Visioning
The Colliery - Place Visioning
The Colliery - Place Visioning
The Colliery - Place Visioning
The Colliery - Place Visioning
The Colliery - Place Visioning
The Colliery - Place Visioning
The Colliery - Place Visioning
The Colliery - Place Visioning
The Colliery - Place VisioningThe Colliery - Place Visioning
The Colliery - Place Visioning
The Colliery - Place Visioning
The Colliery - Place Visioning
The Colliery - Place Visioning
The Colliery - Place Visioning
The Colliery - Place VisioningThe Colliery - Place Visioning
The Colliery - Place Visioning
Place
Brand
Future
Rethink - Brand Transformation
5/22/2024 6:38 AM
Brand
Brand & Website Transformation
5/6/2024 3:02 AM
Brand
Brand Visualisation
4/23/2024 12:43 PM
Brand
Website Transformation
4/22/2024 8:23 AM
Brand
Uplifte - Brand Visualisation
4/22/2024 7:29 AM
Brand
Oxplo - Brand Visualisation
4/22/2024 3:09 AM
Brand
Brand Visualisation
1/11/2024 7:18 AM
Brand
Brand Transformation
9/29/2023 1:47 PM
Brand
Brand Transformation
8/30/2023 4:26 AM
Brand
Inovi - Brand Visualisation
3/16/2023 9:20 AM
Brand
My Vet - Brand Transformation
11/7/2022 7:37 PM
Brand
Applaws - Brand Transformation
10/25/2022 6:25 AM
Brand
Brand Activation
10/13/2022 3:40 AM
Brand
Brand Activation
10/13/2022 2:38 AM
Brand
Altis- Brand Transformation
7/25/2022 6:54 AM
Brand
Toast Brand Transformation
7/8/2022 7:20 AM
Brand
The Good Sort - Brand Elevation
5/24/2022 9:21 AM
Brand
Space Logic - Brand Strategy
5/24/2022 7:32 AM
Brand
Xavier Knight - Brand Transformation
4/25/2022 4:29 AM
Brand
Healthy Habits - Brand Transformation
4/22/2022 3:43 AM
Brand
Highland - Brand Transformation
4/21/2022 5:24 AM
Brand
Sammut Group - Brand Elevation
4/21/2022 4:42 AM
Brand
LJ Hooker - Brand Transformation
12/15/2021 4:11 PM
Brand
Allcastle Homes - Brand Transformation
12/15/2021 1:35 PM
Brand
Brand Visualisation
11/23/2021 7:08 PM
Brand
Luxcon - Brand Transformation
10/6/2021 1:44 AM
Brand
A2B - Brand Visualisation
10/6/2021 1:43 AM
Brand
Brand Transformation
10/6/2021 1:42 AM
Brand
Ryde - Site Activation / Brand Engagement
10/6/2021 1:38 AM
Brand
Black Dog Institute - Brand Transformation
10/6/2021 1:38 AM
Brand
Brand Strategy
10/6/2021 1:36 AM
Brand
Pickle
10/6/2021 1:32 AM
Brand
Place
Brand
Future
Vue - Brochure
5/21/2024 5:30 AM
Place
The Colliery - Place Visioning
4/5/2024 3:52 AM
Place
Zama - Brand Transformation
2/28/2024 4:00 AM
Place
Collection Display Suite
12/8/2023 9:34 AM
Place
Calico Marina
4/5/2023 8:21 AM
Place
120 Edward St
3/30/2023 5:36 AM
Place
Vue - Place Visioning
11/9/2022 11:01 PM
Place
Escape Gold Coast
10/14/2022 9:06 AM
Place
Bohemian Byron Bay
10/14/2022 12:08 AM
Place
Sanctuary - Stage one / Tower
8/12/2022 7:45 AM
Place
Sanctuary - Masterplan / Community
8/12/2022 6:16 AM
Place
180 Queen St
7/25/2022 9:04 AM
Place
Escarp - Place Visioning
5/25/2022 5:35 PM
Place
Brand Transformation / Site Activation
4/22/2022 1:04 AM
Place
Hutch & Hutch - Place Visioning
4/22/2022 12:40 AM
Place
Sanctuary - Stage two
4/21/2022 8:57 AM
Place
Trinity Point - Brand Elevation
11/23/2021 6:03 PM
Place
The Revy
11/12/2021 5:56 PM
Place
Amaroo - Place Visioning
11/12/2021 5:53 PM
Place
Sanctuary - Masterplan / Stage one
11/12/2021 5:38 PM
Place
Fitness Playground - Brand Transformation
10/14/2021 5:52 PM
Place
The Postern - Place Visioning
10/6/2021 1:42 AM
Place
Coast - Place Visioning
10/6/2021 1:41 AM
Place
Project Branding and Activation
10/6/2021 1:40 AM
Place
Brand Activation
10/6/2021 1:39 AM
Place
The Orchards - Place Visioning
10/6/2021 1:34 AM
Place
Place
Brand
Future
CSR - "Good Work Program"
4/24/2024 10:29 AM
Future
WWF - United We Shine
4/23/2024 1:13 PM
Future
Case Law
4/17/2024 6:15 AM
Future
Innovation for Impact
4/15/2024 2:58 AM
Future
Centre for Pain Impact
4/11/2024 11:06 PM
Future
CAW.SYD supported by City of Sydney
3/26/2024 1:44 AM
Future
Earth Hour x EPSON - International Campaign 2024
3/21/2024 8:24 PM
Future
Earth Hour - International Campaign 2024 with WWF
3/7/2024 6:38 AM
Future
Brand Visualisation
1/11/2024 9:33 AM
Future
Brand Transformation
2/24/2023 7:42 AM
Future
The Know - Brand Visualisation
2/22/2023 12:48 PM
Future
Greenhouse - Brand Visualisation
2/22/2023 7:42 AM
Future
Anavo - Brand Visualisation
10/12/2022 3:08 AM
Future
Brand Transformation
5/24/2022 8:06 AM
Future
Juror
4/22/2022 1:53 AM
Future
Regenerate Australia Campaign
4/21/2022 2:28 AM
Future
Brand Transformation / Campaign Activation
4/21/2022 12:46 AM
Future
MECLA - Brand Activation
12/14/2021 6:51 PM
Future
Flamingo - Brand Visualisation
10/6/2021 1:45 AM
Future
Renewable Recovery Campaign
10/6/2021 1:35 AM
Future
Agilyx
10/6/2021 1:33 AM
Future
4/5/2024 3:52 AM