“You Choose the Game, We Provide the Playground”
Fitness Playground was born with the idea to take people out of the mindset that there's no fun in working out, and create a space for people to work out in a way that's different from a traditional gym.
Their founder successfully created the rare kind of gym, the kind of place you wanted to hang out in, with a community you want to be a part of. And thus, the newest and most exciting player in the gym sector was born: Fitness Playground. The company continues its Sydney expansion with 2 new venues in Marrickville and Erskineville.
Already with a growing membership base from its popular Surry Hills site, Fitness Playground approached TOAST to develop and design a new website that could complement the newly launched Fitness Playground brand.
The brief stipulated that the design needed to reflect the brand‘s personality more strongly with a playful and bold UX that could quickly and efficiently communicate key information to members at home and on the go.
The process involved a website audit, UI/UX strategy, wireframe build, design and development. Impactful video and integration of social feeds are both used to encourage community engagement. Overall, our design is a dynamic, cross-device solution that is consistent with the brand and resonates with its customer base.