All
Brand
Future
Place

Fitness Playground - Brand Transformation

“You Choose the Game, We Provide the Playground”

​​Fitness Playground was born with the idea to take people out of the mindset that there's no fun in working out, and create a space for people to work out in a way that's different from a traditional gym.

Their founder successfully created the rare kind of gym, the kind of place you wanted to hang out in, with a community you want to be a part of. And thus, the newest and most exciting player in the gym sector was born: Fitness Playground. The company continues its Sydney expansion with 2 new venues in Marrickville and Erskineville. 

Sectors

Retail / Fitness
Education / Health
Strategy / Branding
UI / UX / CX
Education / Health
Government / Corporate
Retail / Fitness
Technology / Finance
Environment / Sustainability
Not-for-Profit / Community
Lifestyle / Luxury
Place / Property

Services Completed

CSR / ESG
Web Design
Brand Guidelines
Editorial Design
Web Design
Brand Architecture
Business Transformation
Business transformation
Advocacy / Engagement
UI / UX / CX
Place / Environments
Strategy / Branding
Scroll down
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation

Challenge

Already with a growing membership base from its popular Surry Hills site, Fitness Playground approached TOAST to develop and design a new website that could complement the newly launched Fitness Playground brand.

The brief stipulated that the design needed to reflect the brand‘s personality more strongly with a playful and bold UX that could quickly and efficiently communicate key information to members at home and on the go.

Our Solution

The process involved a website audit, UI/UX strategy, wireframe build, design and development. Impactful video and integration of social feeds are both used to encourage community engagement. Overall, our design is a dynamic, cross-device solution that is consistent with the brand and resonates with its customer base.

Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand TransformationFitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand TransformationFitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Place
Brand
Future
Rethink - Brand Transformation
5/22/2024 6:38 AM
Brand
Brand & Website Transformation
5/6/2024 3:02 AM
Brand
Brand Visualisation
4/23/2024 12:43 PM
Brand
Website Transformation
4/22/2024 8:23 AM
Brand
Uplifte - Brand Visualisation
4/22/2024 7:29 AM
Brand
Oxplo - Brand Visualisation
4/22/2024 3:09 AM
Brand
Brand Visualisation
1/11/2024 7:18 AM
Brand
Brand Transformation
9/29/2023 1:47 PM
Brand
Brand Transformation
8/30/2023 4:26 AM
Brand
Inovi - Brand Visualisation
3/16/2023 9:20 AM
Brand
My Vet - Brand Transformation
11/7/2022 7:37 PM
Brand
Applaws - Brand Transformation
10/25/2022 6:25 AM
Brand
Brand Activation
10/13/2022 3:40 AM
Brand
Brand Activation
10/13/2022 2:38 AM
Brand
Altis- Brand Transformation
7/25/2022 6:54 AM
Brand
Toast Brand Transformation
7/8/2022 7:20 AM
Brand
The Good Sort - Brand Elevation
5/24/2022 9:21 AM
Brand
Space Logic - Brand Strategy
5/24/2022 7:32 AM
Brand
Xavier Knight - Brand Transformation
4/25/2022 4:29 AM
Brand
Healthy Habits - Brand Transformation
4/22/2022 3:43 AM
Brand
Highland - Brand Transformation
4/21/2022 5:24 AM
Brand
Sammut Group - Brand Elevation
4/21/2022 4:42 AM
Brand
LJ Hooker - Brand Transformation
12/15/2021 4:11 PM
Brand
Allcastle Homes - Brand Transformation
12/15/2021 1:35 PM
Brand
Brand Visualisation
11/23/2021 7:08 PM
Brand
Luxcon - Brand Transformation
10/6/2021 1:44 AM
Brand
A2B - Brand Visualisation
10/6/2021 1:43 AM
Brand
Brand Transformation
10/6/2021 1:42 AM
Brand
Ryde - Site Activation / Brand Engagement
10/6/2021 1:38 AM
Brand
Black Dog Institute - Brand Transformation
10/6/2021 1:38 AM
Brand
Brand Strategy
10/6/2021 1:36 AM
Brand
Pickle
10/6/2021 1:32 AM
Brand
Place
Brand
Future
Vue - Brochure
5/21/2024 5:30 AM
Place
The Colliery - Place Visioning
4/5/2024 3:52 AM
Place
Zama - Brand Transformation
2/28/2024 4:00 AM
Place
Collection Display Suite
12/8/2023 9:34 AM
Place
Calico Marina
4/5/2023 8:21 AM
Place
120 Edward St
3/30/2023 5:36 AM
Place
Vue - Place Visioning
11/9/2022 11:01 PM
Place
Escape Gold Coast
10/14/2022 9:06 AM
Place
Bohemian Byron Bay
10/14/2022 12:08 AM
Place
Sanctuary - Stage one / Tower
8/12/2022 7:45 AM
Place
Sanctuary - Masterplan / Community
8/12/2022 6:16 AM
Place
180 Queen St
7/25/2022 9:04 AM
Place
Escarp - Place Visioning
5/25/2022 5:35 PM
Place
Brand Transformation / Site Activation
4/22/2022 1:04 AM
Place
Hutch & Hutch - Place Visioning
4/22/2022 12:40 AM
Place
Sanctuary - Stage two
4/21/2022 8:57 AM
Place
Trinity Point - Brand Elevation
11/23/2021 6:03 PM
Place
The Revy
11/12/2021 5:56 PM
Place
Amaroo - Place Visioning
11/12/2021 5:53 PM
Place
Sanctuary - Masterplan / Stage one
11/12/2021 5:38 PM
Place
Fitness Playground - Brand Transformation
10/14/2021 5:52 PM
Place
The Postern - Place Visioning
10/6/2021 1:42 AM
Place
Coast - Place Visioning
10/6/2021 1:41 AM
Place
Project Branding and Activation
10/6/2021 1:40 AM
Place
Brand Activation
10/6/2021 1:39 AM
Place
The Orchards - Place Visioning
10/6/2021 1:34 AM
Place
Place
Brand
Future
CSR - "Good Work Program"
4/24/2024 10:29 AM
Future
WWF - United We Shine
4/23/2024 1:13 PM
Future
Case Law
4/17/2024 6:15 AM
Future
Innovation for Impact
4/15/2024 2:58 AM
Future
Centre for Pain Impact
4/11/2024 11:06 PM
Future
CAW.SYD supported by City of Sydney
3/26/2024 1:44 AM
Future
Earth Hour x EPSON - International Campaign 2024
3/21/2024 8:24 PM
Future
Earth Hour - International Campaign 2024 with WWF
3/7/2024 6:38 AM
Future
Brand Visualisation
1/11/2024 9:33 AM
Future
Brand Transformation
2/24/2023 7:42 AM
Future
The Know - Brand Visualisation
2/22/2023 12:48 PM
Future
Greenhouse - Brand Visualisation
2/22/2023 7:42 AM
Future
Anavo - Brand Visualisation
10/12/2022 3:08 AM
Future
Brand Transformation
5/24/2022 8:06 AM
Future
Juror
4/22/2022 1:53 AM
Future
Regenerate Australia Campaign
4/21/2022 2:28 AM
Future
Brand Transformation / Campaign Activation
4/21/2022 12:46 AM
Future
MECLA - Brand Activation
12/14/2021 6:51 PM
Future
Flamingo - Brand Visualisation
10/6/2021 1:45 AM
Future
Renewable Recovery Campaign
10/6/2021 1:35 AM
Future
Agilyx
10/6/2021 1:33 AM
Future
10/14/2021 5:52 PM