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Fitness Playground - Brand Transformation

“You Choose the Game, We Provide the Playground”

​​Fitness Playground was born with the idea to take people out of the mindset that there's no fun in working out, and create a space for people to work out in a way that's different from a traditional gym.

Their founder successfully created the rare kind of gym, the kind of place you wanted to hang out in, with a community you want to be a part of. And thus, the newest and most exciting player in the gym sector was born: Fitness Playground. The company continues its Sydney expansion with 2 new venues in Marrickville and Erskineville. 

Sectors

Retail / Fitness
Education / Health
Strategy / Branding
UI / UX / CX
Education / Health
Government / Corporate
Retail / Fitness
Technology / Finance
Environment / Sustainability
Not-for-Profit / Community
Lifestyle / Luxury
Place / Property

Services Completed

Business transformation
Advocacy / Engagement
UI / UX / CX
Place / Environments
Strategy / Branding
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Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation

Challenge

Already with a growing membership base from its popular Surry Hills site, Fitness Playground approached TOAST to develop and design a new website that could complement the newly launched Fitness Playground brand.

The brief stipulated that the design needed to reflect the brand‘s personality more strongly with a playful and bold UX that could quickly and efficiently communicate key information to members at home and on the go.

Our Solution

The process involved a website audit, UI/UX strategy, wireframe build, design and development. Impactful video and integration of social feeds are both used to encourage community engagement. Overall, our design is a dynamic, cross-device solution that is consistent with the brand and resonates with its customer base.

Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand TransformationFitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
Fitness Playground - Brand TransformationFitness Playground - Brand Transformation
Fitness Playground - Brand Transformation
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