“Of the World”
Luxcon is a luxury property developer with a reputation for delivering sophisticated residential projects.
They're pioneers in elevating lifestyles through their redefined standards of quality, comfort, taste and amenity, meeting the needs of discerning clients with exacting expectations.
Their projects are destinations that people go out of their way to see and feel - their level of innovation, iconic style and visionary design live long in the minds of all who experience them.
However, Luxcon’s original brand didn’t reflect the crafted, refined nature of the developer itself.
TOAST’s challenge was to create a brand identity that conveys Luxcon’s worldly, visionary perspective, demonstrating the developer’s commitment to bringing international style to Australian shores.
TOAST’s immersion into the business uncovered the developer’s deep commitment to crafting projects that are inspired by diverse, sophisticated cultural influences.
The agency had to bring to life Luxcon’s vision into a brand footprint which defined luxury as an expectation; a mindset uniting those whose worldview leads them to expect excellence of the world within the homes, destinations and spaces they inhabit.
These insights brought about the brand’s Big Idea: “Of the World”.
Our strategic and creative solution established a rich creative territory that celebrates Luxcon’s uniquely global perspective.
As a vehicle to showcase international influences, world-class standards and bold, category shifting ideas, “Of The World” possesses an inspired, curatorial quality. This will allow Luxcon to strategically establish itself as a brand possessing the worldliness of a nomadic collector; sourcing ideas, crafts and influences from luxurious international destinations to artfully inspire a series of iconic, world-class destinations.
This positioning was brought to life by a logo and visual look & feel featuring design elements that are timeless symbols of style and class, positioning the developer well beyond its category and the industry brand practices.
To complete the overall brand uplift, TOAST then crafted an online brand experience that embarked target audiences on a journey into Luxcon’s world. The developer’s website is a strong statement that is focused on its specific target audiences and is geared toward acquiring not just customers, but loyal advocates.