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Fairview

Fairview, built upon a foundation of excellence and forward-thinking, excels in delivering top-tier facade solutions throughout Australia, New Zealand, and the United Kingdom. The company, founded by Andrew Gillies, building upon his father’s industrial paint coating business, has thrived over three decades, upholding its founding client-centric, family values.

Safety and aesthetics are paramount to Fairview's committed team as they navigate the dynamic realm of Australian construction. Emphasising community engagement, Fairview builds enduring relationships and champions regulatory compliance. However, while their values have endured since their business’ inception, the growth and reputation of the company is not being represented in their brand identity. Thus, TOAST was engaged to re-establish their brand positioning and strategic identity to bring it up to date with their reputable presence.

Sectors

Strategy / Branding
Brand Architecture
Place / Property
UI / UX / CX
Technology / Finance
Web Design
Editorial Design
Education / Health
Government / Corporate
Retail / Fitness
Technology / Finance
Environment / Sustainability
Not-for-Profit / Community
Lifestyle / Luxury
Place / Property

Services Completed

CSR / ESG
Web Design
Brand Guidelines
Editorial Design
Web Design
Brand Architecture
Business Transformation
Advocacy / Engagement
UI / UX / CX
Place / Environments
Strategy / Branding
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Challenge

Revamping Fairview's branding and website posed an exciting yet complex challenge to our team here at TOAST. The task involved seamlessly blending the company's rich heritage with its forward-looking vision, encapsulating its commitment to quality, innovation and community.

Our team embarked on a journey to redefine Fairview's identity, ensuring it resonated with modern audiences while honouring its longstanding legacy. We aimed to create a visually captivating website that not only showcased Fairview's extensive range of façade solutions but also conveyed its dedication to safety, compliance, and customer satisfaction. Balancing tradition with modernity, we sought to craft a brand narrative that captivated stakeholders and positioned Fairview as a leader in the industry.

Through meticulous design and strategic storytelling, we embarked on a mission to elevate Fairview's brand presence and set the stage for continued success in the ever-evolving construction landscape.

Our Solution

To meet Fairview's branding and website redesign needs, our team devised a comprehensive solution that seamlessly integrated tradition with innovation. Central to our approach was the development of a dynamic brand architecture system, tailored to showcase Fairview's extensive product line of claddings and façade solutions.

Through meticulous design and strategic storytelling, we crafted a visually compelling website that not only highlighted the breadth and quality of Fairview's offerings but also emphasised its commitment to safety and compliance. Utilising a blend of modern aesthetics and intuitive navigation, we ensured an engaging user experience that captivated visitors and instilled confidence in Fairview's brand. By harmonising brand elements, messaging and visual identity, we created a cohesive brand narrative that reinforced Fairview's position as a trusted industry leader. Our solution not only revitalised Fairview's online presence but also laid a strong foundation for future growth and success.

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