“One With Nature”
‘Satoyama – Harmony between the built environment and nature.’
Since its inception, Sanctuary has shifted from being a desirable project to a very tangible precinct that will positively impact the residents and neighbourhood life at Wentworth Point.
This masterplan development would be a feat of effort to transform the run-down factory land into a tranquil setting worthy of the water’s edge.
The first building “Landing” (stage 1) has started to shape the new landscape of the masterplan, giving the projection of the future experience of living at Sanctuary.
TOAST was selected to position the project, name it and define a unique and strong identity for this new place achieving longevity for the 10-year development plan and its 7 stages of construction, while helping to connect the vision of the place to the community and its future residents.
We also had to ensure the brand footprint of this new development was perfectly aligned with Sekisui House’s overarching brand value of ‘Satoyama – harmony between the built environment and nature’.
With the launch of “Landing”, the goal was to hook Sanctuary’s brand as a centre of life for people in perfect connection with its surroundings.
The agency developed the Masterplan to be named “Sanctuary’’ with the Place Essence identified as 'To be both inspired by and “one with nature”'.
This strategic platform has influenced Sanctuary’s architecture, placemaking and design initiatives, demonstrating how a brand-first approach creates compelling destinations and place identities.
TOAST’s long-term project involvement has encompassed strategy and naming through holistic branding, marketing and community consultation services; illustrating how Sanctuary is becoming a place that reconciles humanity and nature with architecture inspired by Wentworth Point’s environment.