All
Brand
Future
Place

Healthy Habits

“Real Food, Real Fast”

Healthy Habits is a recognised, leading member of the food outlet industry providing tasty and healthy food options. They offer a healthy lunch alternative to ever-present fast-food outlets. Launched in 1992 and franchising from 2004, they sell fresh meal options to lunchtime customers across Eastern Australia and New Zealand. Almost 40,000 people purchase their sandwiches each week.

Sectors

Strategy / Branding
Education / Health
Environment / Sustainability
Business Transformation
Education / Health
Government / Corporate
Retail / Fitness
Technology / Finance
Environment / Sustainability
Not-for-Profit / Community
Lifestyle / Luxury
Place / Property

Services Completed

CSR / ESG
Web Design
Brand Guidelines
Editorial Design
Web Design
Brand Architecture
Business Transformation
Advocacy / Engagement
UI / UX / CX
Place / Environments
Strategy / Branding
Scroll down
Healthy Habits
Healthy Habits
Healthy Habits
Healthy Habits
Healthy Habits
Healthy Habits

Challenge

TOAST was called upon by Healthy Habits to create a striking, friendly brand. The brief outlined that their desired brand was to be non-gender specific whilst easily identifiable in a sea of lunchtime options.

Fast-food outlets utilise bright, primary colour combinations, making them eye-catching and memorable. This needed to be replicated for Healthy Habits but in a way that made them positively stand out amongst competitors.

Our Solution

In line with their brief, TOAST set the focus on building a habit - behaviours that people repeat because the action is easy, comfortable or rewarding. TOAST achieved this in a customer-focused way, using ‘habits’ to own key moments in a customer’s daily and weekly routines. By naming these moments, TOAST was able to create an emotional attachment to both the brand and range of products.

TOAST developed a new logo and brand identity for Healthy Habits, a suite of point of sale and product packaging and a store design. The Healthy Habits brand needed to include an element of playfulness, which TOAST achieved in promoting the colour and illustrated typeface for the brand. Employing this clean yet playful aesthetic creates a friendly presence without being gender specific or exclusive.

Healthy Habits
Healthy Habits
Healthy Habits
Healthy Habits
Healthy Habits
Healthy Habits
Healthy Habits
Healthy Habits
Healthy Habits
Healthy Habits
Healthy Habits
Healthy HabitsHealthy Habits
Healthy Habits
Healthy Habits
Healthy Habits
Healthy Habits
Healthy Habits
Healthy HabitsHealthy Habits
Place
Brand
Future
Rethink Group
5/22/2024 6:38 AM
Brand
Fairview
5/6/2024 3:02 AM
Brand
Governing Principles
4/23/2024 12:43 PM
Brand
Highland
4/22/2024 8:23 AM
Brand
Cozzcorp Group / Uplifte
4/22/2024 7:29 AM
Brand
Luyu
4/22/2024 3:09 AM
Brand
So Shall We
1/11/2024 7:18 AM
Brand
Coore
9/29/2023 1:47 PM
Brand
Bowerbird
8/30/2023 4:26 AM
Brand
Cozzcorp Group / Inovi
3/16/2023 9:20 AM
Brand
My Vet
11/7/2022 7:37 PM
Brand
Applaws
10/25/2022 6:25 AM
Brand
Kela X
10/13/2022 3:40 AM
Brand
Bondi Chic
10/13/2022 2:38 AM
Brand
Altis
7/25/2022 6:54 AM
Brand
TOAST
7/8/2022 7:20 AM
Brand
The Good Sort
5/24/2022 9:21 AM
Brand
Space Logic
5/24/2022 7:32 AM
Brand
Xavier Knight
4/25/2022 4:29 AM
Brand
Healthy Habits
4/22/2022 3:43 AM
Brand
Highland
4/21/2022 5:24 AM
Brand
Sammut Group
4/21/2022 4:42 AM
Brand
LJ Hooker
12/15/2021 4:11 PM
Brand
Allcastle Homes
12/15/2021 1:35 PM
Brand
Today Fitness
11/23/2021 7:08 PM
Brand
Luxcon
10/6/2021 1:44 AM
Brand
Cabcharge
10/6/2021 1:43 AM
Brand
Fone King
10/6/2021 1:42 AM
Brand
City of Ryde
10/6/2021 1:38 AM
Brand
Black Dog Institute
10/6/2021 1:38 AM
Brand
Zipmex
10/6/2021 1:36 AM
Brand
Iphub
10/6/2021 1:32 AM
Brand
Place
Brand
Future
Sekisui House
6/27/2024 9:55 AM
Place
Pembroke
6/10/2024 8:19 AM
Place
Sammut Group
5/21/2024 5:30 AM
Place
Uplifte / The Colliery
4/5/2024 3:52 AM
Place
Zama
2/28/2024 4:00 AM
Place
Sammut Group / Collection
12/8/2023 9:34 AM
Place
Sammut Group / Calico
4/5/2023 8:21 AM
Place
DWS / 120 Edward St
3/30/2023 5:36 AM
Place
Sammut Group / Vue
11/9/2022 11:01 PM
Place
Luxcon / Escape
10/14/2022 9:06 AM
Place
Luxcon / Bohemian
10/14/2022 12:08 AM
Place
Sekisui House
8/12/2022 7:45 AM
Place
Sekisui House
8/12/2022 6:16 AM
Place
DWS / 180 Queen St
7/25/2022 9:04 AM
Place
LAPropertyCo. / Escarp
5/25/2022 5:35 PM
Place
Muse
4/22/2022 1:04 AM
Place
BridgeLane
4/22/2022 12:40 AM
Place
Sekisui House
4/21/2022 8:57 AM
Place
Trinity Point
11/23/2021 6:03 PM
Place
Aqualand / The Revy
11/12/2021 5:56 PM
Place
LAPropertyCo. / Amaroo
11/12/2021 5:53 PM
Place
Sekisui House
11/12/2021 5:38 PM
Place
Fitness Playground
10/14/2021 5:52 PM
Place
LAPropertyCo. / The Postern
10/6/2021 1:42 AM
Place
Sammut Group / Coast
10/6/2021 1:41 AM
Place
Anglicare
10/6/2021 1:40 AM
Place
ONE O ONE
10/6/2021 1:39 AM
Place
Sekisui House / The Orchards
10/6/2021 1:34 AM
Place
Place
Brand
Future
Stone & Chalk
4/26/2024 7:31 AM
Future
Governing Principles
4/24/2024 10:29 AM
Future
WWF Australia
4/23/2024 1:13 PM
Future
NSW Department of Communities and Justice
4/17/2024 6:15 AM
Future
INOVI®
4/15/2024 2:58 AM
Future
Neura
4/11/2024 11:06 PM
Future
Sydney Climate Action Week
3/26/2024 1:44 AM
Future
WWF International & EPSON
3/21/2024 8:24 PM
Future
WWF International
3/7/2024 6:38 AM
Future
Mezfi
1/11/2024 9:33 AM
Future
Refilled
2/24/2023 7:42 AM
Future
NCCRED PRN
2/22/2023 12:48 PM
Future
Investible
2/22/2023 7:42 AM
Future
The Polyglot Group
10/12/2022 3:08 AM
Future
Aurelia
5/24/2022 8:06 AM
Future
NSW Department of Justice
4/22/2022 1:53 AM
Future
WWF Australia
4/21/2022 2:28 AM
Future
The Salvation Army
4/21/2022 12:46 AM
Future
NSW Govt, WWF, Lendlease & Presync
12/14/2021 6:51 PM
Future
Grey Matter
10/6/2021 1:45 AM
Future
WWF Australia
10/6/2021 1:35 AM
Future
Agresso
10/6/2021 1:33 AM
Future
4/22/2022 3:43 AM