Service
Sector
“Change Through Action"
Climate Action Week Sydney (CAW SYD) is held from 13-19 May 2024 and is an annual, global event pulsating with activities in the heart of the City of Sydney. The week encompasses a series of community-led events from all aspects of the climate action ecosystem to bring together like minded individuals, groups and changemakers to amplify the discourse around climate action.
As part of the dedicated brand/marketing planning committee including The Being Group, Edge Impact, Greenhouse and Investible, TOAST collaborated on the visionary development and delivery of 2024’s Climate Action Week Sydney. Our team was chiefly behind the brand framework and identity of this event and we are thrilled to unveil it to the world.
The challenge for TOAST was to create a strategic framework and visual identity that captures the essence of Climate Action Week Sydney and resonates with diverse audiences. The goal was to foster an inclusive Australian Grassroots Movement engaging with all walks of life, promote connection, collaboration and commitment to supporting climate action and establish a distinctive CAW SYD identity solidifying Sydney's global leadership in sustainability.
TOAST crafted a dynamic visual identity for CAW SYD that underscores the transformative beauty of change through action and the power of togetherness for a common goal. With a vibrant and adaptable colour scheme, this concept revolves around the collective power of societal action and displays the resounding transformations that can incur from even the simplest of movements. The design is elevated by dynamic graphic elements, infused with colour and emotion to underscore the wealth of opportunity inherent in Sydney's innovative cityscape and reveal the ideas, passion and vision abundant in the community.
The strategic framework aimed to establish a platform for ongoing engagement and collaboration, emphasising traditional knowledge, engaging neighbouring nations and ensuring diverse, accessible initiatives, reflecting Sydney's global outlook. This framework underlines CAW SYD as a dynamic climate action event, uniting professionals and communities to engage in discussions and innovatively tackle global climate issues.
With the strategic framework and visual identity created by TOAST, Climate Action Week Sydney has amplified the City of Sydney's role in addressing the urgent need for climate action. It embarks on a transformative journey toward becoming a green and inclusive city while fostering a Climate Action Ecosystem that engages all stakeholders and reflects Sydney's commitment to a sustainable future. TOAST is overjoyed to be a founding member of Climate Action Week Sydney and to be part of a growing network of Future Makers™ across the world.
