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Hutch & Hutch - Project Branding

“Hutch & Hutch”

Boutique developer BridgeLane embarked upon a significant and enviable design challenge; converting a warehouse into a home. Their efforts and expertise are revealed in their site Hutch & Hutch, in Sydney’s Surry Hills.

BridgeLane extended and redesigned the historic warehouse to offer a modernised collection of unique apartments of up to 3-bedrooms.

They created a unique building, combining original warehouse features with contemporary design, breathing new life into a luxury residence.

Sectors

Lifestyle / Luxury
Strategy / Branding
Place / Property
Place / Environments
UI / UX / CX
Education / Health
Government / Corporate
Retail / Fitness
Technology / Finance
Environment / Sustainability
Not-for-Profit / Community
Lifestyle / Luxury
Place / Property

Services Completed

Business transformation
Advocacy / Engagement
UI / UX / CX
Place / Environments
Strategy / Branding
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Hutch & Hutch - Project Branding
Hutch & Hutch - Project Branding
Hutch & Hutch - Project Branding
Hutch & Hutch - Project Branding
Hutch & Hutch - Project Branding
Hutch & Hutch - Project Branding

Challenge

TOAST was challenged with defining the vision and essence of BridgeLane’s new project. Enviably positioned in Surry Hills, Hutch & Hutch’s brand image needed to compliment the trendy, vibrant appeal of this city-fringe neighbourhood.

Our Solution

Combined with the location’s unique history – the site of Australia’s first vinyl record plant – for this project, TOAST took inspiration between the parallels of nostalgia and new. Drawing on the creative flair of the location, and the surrounding streets of Hutchinson Street and Hutchinson Lane, TOAST started with the name, and took it from there, developing a branding platform that took the boutique development to a new level of distinction.

Our company was awarded REA brand campaign of the year for its collaboration with BridgeLane and award-winning architects SJB and CBRE.

Hutch & Hutch - Project Branding
Hutch & Hutch - Project Branding
Hutch & Hutch - Project Branding
Hutch & Hutch - Project Branding
Hutch & Hutch - Project Branding
Hutch & Hutch - Project Branding
Hutch & Hutch - Project Branding
Hutch & Hutch - Project Branding
Hutch & Hutch - Project Branding
Hutch & Hutch - Project Branding
Hutch & Hutch - Project Branding
Hutch & Hutch - Project BrandingHutch & Hutch - Project Branding
Hutch & Hutch - Project Branding
Hutch & Hutch - Project Branding
Hutch & Hutch - Project Branding
Hutch & Hutch - Project Branding
Hutch & Hutch - Project Branding
Hutch & Hutch - Project BrandingHutch & Hutch - Project Branding
Hutch & Hutch - Project Branding
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