“The Doorway to Sydney’s Harbour”
Aqualand distinguishes itself as a developer, As both Strategic Urban Regenerators benefiting areas with close proximity to key public transport, retail hubs and education facilities, and as Creators of Prime Foreshore Residences, boasting views across the iconic Sydney Harbour; Aqualand distinguish themselves as unique, multitalented developers in the property industry.
One of their prestigious sites is “The REVY”, home to 44 unique heritage-listed residential apartments tucked away on tranquil Darling Island.
With its exceptional waterfront location, heritage building and proximity to the CBD, The REVY is set to become Sydney’s most prestigious address.
In order to sell the apartments, Aqualand worked on an initial campaign. However, in regards to the overall Covid-19 challenges and market uncertainty, the campaign lost traction while there were still 11 residences available for sale.
TOAST was asked to develop a lead generation campaign to support the sales success of the remaining residences.
The building has lived many lives, being re-invented over and over to cater for the ebb and flow of culture and the needs of the times.
Today, The REVY has once again evolved, transforming into a truly unique and luxury residence that provides those who enter its walls a Sydney experience like no other…. And the brand and campaign needed to reflect this evolution in order to be successful.
To achieve this, TOAST has delved into the specifics of this property's essence to fully understand and communicate its unique value proposition: with towering heritage facades and modern luxury interiors The REVY is a site like no other.
While the building has a unique history to communicate and build on a lead generation system, it appeared obvious that the new positioning of the brand and its messaging needed to capitalise on a unique proposition that combines the best of two worlds: Incomparable Contemporary Living and Timeless Heritage Exclusivity.
“The doorway to Sydney’s Harbour” claimed this idea of unique access to superior Sydney Harbour living. Historical significance, monumental architecture, sophisticated luxury and scenic waterfront location all combined to make an unrepeatable proposition.
The campaign was brought to life through a very engaging website that embarks visitors on a unique journey, and a suite of traditional marketing tools including online and off-line marketing collateral which enabled a successful lead generation funnel for the appointed agents, CBRE.