All
Brand
Future
Place

Trinity Point - Brand Elevation

“Above & Beyond”

Nestled on the shores of Lake Macquarie, Trinity Point is a Master Plan community offering world-class residential, resort and marina facilities in an immersive 5-star living experience.

With the new iconic and transformational design from leading Australian firm Koichi Takada Architects, the Trinity Point precinct is planned to be home to a luxury 220-room hotel, restaurants, function centre, pool and 218 waterfront apartments, along with the already established Trinity Point Marina.

The transformational project will inject more than $720million into the local economy and create hundreds of new direct and indirect jobs through construction and, when operational, to service the hotel and restaurant in the longer term.

Sectors

Place / Property
Lifestyle / Luxury
Strategy / Branding
Place / Environments
Education / Health
Government / Corporate
Retail / Fitness
Technology / Finance
Environment / Sustainability
Not-for-Profit / Community
Lifestyle / Luxury
Place / Property

Services Completed

CSR / ESG
Web Design
Brand Guidelines
Editorial Design
Web Design
Brand Architecture
Business Transformation
Business transformation
Advocacy / Engagement
UI / UX / CX
Place / Environments
Strategy / Branding
Scroll down
Trinity Point - Brand Elevation
Trinity Point - Brand Elevation
Trinity Point - Brand Elevation
Trinity Point - Brand Elevation
Trinity Point - Brand Elevation
Trinity Point - Brand Elevation

Challenge

Over the project’s 20-year lifespan, Trinity Point’s visual look and feel had undertaken numerous changes to reflect its ever-evolving transformational design without providing true justice to the new luxury regional destination. The brand needed to be uplifted drastically to mirror the prestige of this iconic, environmentally-leading tourism destination for regional New South Wales; one that will showcase the area's greatest quality –Lake Macquarie.

A strong elevation of a strategic brand footprint was required to launch the development’s apartment, marina and resort offerings which will set an architectural benchmark for the region.

TOAST’s challenge was to find a way to elevate Trinity Point’s Masterbrand identity whilst seamlessly developing and integrating each sub-brand. 

Our Solution

TOAST developed a new overarching positioning statement ‘Above and Beyond’ connecting Trinity Point’s commitment to delivering a lakeside lifestyle beyond any other: an architectural and sustainability benchmark for the region.

This positioning is being rolled out as a new visual language across the Trinity Point ecosystem including immersive display, online and offline collateral.

Allowing Trinity Point to clearly communicate the value of place to drive connection to community and residents.

Trinity Point - Brand Elevation
Trinity Point - Brand Elevation
Trinity Point - Brand Elevation
Trinity Point - Brand Elevation
Trinity Point - Brand Elevation
Trinity Point - Brand Elevation
Trinity Point - Brand Elevation
Trinity Point - Brand Elevation
Trinity Point - Brand Elevation
Trinity Point - Brand Elevation
Trinity Point - Brand Elevation
Trinity Point - Brand ElevationTrinity Point - Brand Elevation
Trinity Point - Brand Elevation
Trinity Point - Brand Elevation
Trinity Point - Brand Elevation
Trinity Point - Brand Elevation
Trinity Point - Brand Elevation
Trinity Point - Brand ElevationTrinity Point - Brand Elevation
Trinity Point - Brand Elevation
Place
Brand
Future
Rethink - Brand Transformation
5/22/2024 6:38 AM
Brand
Brand & Website Transformation
5/6/2024 3:02 AM
Brand
Brand Visualisation
4/23/2024 12:43 PM
Brand
Website Transformation
4/22/2024 8:23 AM
Brand
Uplifte - Brand Visualisation
4/22/2024 7:29 AM
Brand
Oxplo - Brand Visualisation
4/22/2024 3:09 AM
Brand
Brand Visualisation
1/11/2024 7:18 AM
Brand
Brand Transformation
9/29/2023 1:47 PM
Brand
Brand Transformation
8/30/2023 4:26 AM
Brand
Inovi - Brand Visualisation
3/16/2023 9:20 AM
Brand
My Vet - Brand Transformation
11/7/2022 7:37 PM
Brand
Applaws - Brand Transformation
10/25/2022 6:25 AM
Brand
Brand Activation
10/13/2022 3:40 AM
Brand
Brand Activation
10/13/2022 2:38 AM
Brand
Altis- Brand Transformation
7/25/2022 6:54 AM
Brand
Toast Brand Transformation
7/8/2022 7:20 AM
Brand
The Good Sort - Brand Elevation
5/24/2022 9:21 AM
Brand
Space Logic - Brand Strategy
5/24/2022 7:32 AM
Brand
Xavier Knight - Brand Transformation
4/25/2022 4:29 AM
Brand
Healthy Habits - Brand Transformation
4/22/2022 3:43 AM
Brand
Highland - Brand Transformation
4/21/2022 5:24 AM
Brand
Sammut Group - Brand Elevation
4/21/2022 4:42 AM
Brand
LJ Hooker - Brand Transformation
12/15/2021 4:11 PM
Brand
Allcastle Homes - Brand Transformation
12/15/2021 1:35 PM
Brand
Brand Visualisation
11/23/2021 7:08 PM
Brand
Luxcon - Brand Transformation
10/6/2021 1:44 AM
Brand
A2B - Brand Visualisation
10/6/2021 1:43 AM
Brand
Brand Transformation
10/6/2021 1:42 AM
Brand
Ryde - Site Activation / Brand Engagement
10/6/2021 1:38 AM
Brand
Black Dog Institute - Brand Transformation
10/6/2021 1:38 AM
Brand
Brand Strategy
10/6/2021 1:36 AM
Brand
Pickle
10/6/2021 1:32 AM
Brand
Place
Brand
Future
Vue - Brochure
5/21/2024 5:30 AM
Place
The Colliery - Place Visioning
4/5/2024 3:52 AM
Place
Zama - Brand Transformation
2/28/2024 4:00 AM
Place
Collection Display Suite
12/8/2023 9:34 AM
Place
Calico Marina
4/5/2023 8:21 AM
Place
120 Edward St
3/30/2023 5:36 AM
Place
Vue - Place Visioning
11/9/2022 11:01 PM
Place
Escape Gold Coast
10/14/2022 9:06 AM
Place
Bohemian Byron Bay
10/14/2022 12:08 AM
Place
Sanctuary - Stage one / Tower
8/12/2022 7:45 AM
Place
Sanctuary - Masterplan / Community
8/12/2022 6:16 AM
Place
180 Queen St
7/25/2022 9:04 AM
Place
Escarp - Place Visioning
5/25/2022 5:35 PM
Place
Brand Transformation / Site Activation
4/22/2022 1:04 AM
Place
Hutch & Hutch - Place Visioning
4/22/2022 12:40 AM
Place
Sanctuary - Stage two
4/21/2022 8:57 AM
Place
Trinity Point - Brand Elevation
11/23/2021 6:03 PM
Place
The Revy
11/12/2021 5:56 PM
Place
Amaroo - Place Visioning
11/12/2021 5:53 PM
Place
Sanctuary - Masterplan / Stage one
11/12/2021 5:38 PM
Place
Fitness Playground - Brand Transformation
10/14/2021 5:52 PM
Place
The Postern - Place Visioning
10/6/2021 1:42 AM
Place
Coast - Place Visioning
10/6/2021 1:41 AM
Place
Project Branding and Activation
10/6/2021 1:40 AM
Place
Brand Activation
10/6/2021 1:39 AM
Place
The Orchards - Place Visioning
10/6/2021 1:34 AM
Place
Place
Brand
Future
CSR - "Good Work Program"
4/24/2024 10:29 AM
Future
WWF - United We Shine
4/23/2024 1:13 PM
Future
Case Law
4/17/2024 6:15 AM
Future
Innovation for Impact
4/15/2024 2:58 AM
Future
Centre for Pain Impact
4/11/2024 11:06 PM
Future
CAW.SYD supported by City of Sydney
3/26/2024 1:44 AM
Future
Earth Hour x EPSON - International Campaign 2024
3/21/2024 8:24 PM
Future
Earth Hour - International Campaign 2024 with WWF
3/7/2024 6:38 AM
Future
Brand Visualisation
1/11/2024 9:33 AM
Future
Brand Transformation
2/24/2023 7:42 AM
Future
The Know - Brand Visualisation
2/22/2023 12:48 PM
Future
Greenhouse - Brand Visualisation
2/22/2023 7:42 AM
Future
Anavo - Brand Visualisation
10/12/2022 3:08 AM
Future
Brand Transformation
5/24/2022 8:06 AM
Future
Juror
4/22/2022 1:53 AM
Future
Regenerate Australia Campaign
4/21/2022 2:28 AM
Future
Brand Transformation / Campaign Activation
4/21/2022 12:46 AM
Future
MECLA - Brand Activation
12/14/2021 6:51 PM
Future
Flamingo - Brand Visualisation
10/6/2021 1:45 AM
Future
Renewable Recovery Campaign
10/6/2021 1:35 AM
Future
Agilyx
10/6/2021 1:33 AM
Future
11/23/2021 6:03 PM