“Above & Beyond”
Nestled on the shores of Lake Macquarie, Trinity Point is a Master Plan community offering world-class residential, resort and marina facilities in an immersive 5-star living experience.
With the new iconic and transformational design from leading Australian firm Koichi Takada Architects, the Trinity Point precinct is planned to be home to a luxury 220-room hotel, restaurants, function centre, pool and 218 waterfront apartments, along with the already established Trinity Point Marina.
The transformational project will inject more than $720million into the local economy and create hundreds of new direct and indirect jobs through construction and, when operational, to service the hotel and restaurant in the longer term.
Over the project’s 20-year lifespan, Trinity Point’s visual look and feel had undertaken numerous changes to reflect its ever-evolving transformational design without providing true justice to the new luxury regional destination. The brand needed to be uplifted drastically to mirror the prestige of this iconic, environmentally-leading tourism destination for regional New South Wales; one that will showcase the area's greatest quality –Lake Macquarie.
A strong elevation of a strategic brand footprint was required to launch the development’s apartment, marina and resort offerings which will set an architectural benchmark for the region.
TOAST’s challenge was to find a way to elevate Trinity Point’s Masterbrand identity whilst seamlessly developing and integrating each sub-brand.
TOAST developed a new overarching positioning statement ‘Above and Beyond’ connecting Trinity Point’s commitment to delivering a lakeside lifestyle beyond any other: an architectural and sustainability benchmark for the region.
This positioning is being rolled out as a new visual language across the Trinity Point ecosystem including immersive display, online and offline collateral.
Allowing Trinity Point to clearly communicate the value of place to drive connection to community and residents.