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Brand
Future
Place

Amaroo

“Nestled Above Castle Cove”

LAPropertyCo. is a visionary property group driven to be market leaders, built on generations of experience. The group has an established track record for investing in and developing Real Estate within premium Sydney markets, remaining focused on creating innovative designs and planning solutions.

LAPropertyCo. acquired a prime site overlooking the bay, right next to the golf course in Castle Cove and created an exceptional development of 11 luxurious residences with a deep connection to its surroundings. 

Sectors

Place / Property
Lifestyle / Luxury
Strategy / Branding
Education / Health
Government / Corporate
Retail / Fitness
Technology / Finance
Environment / Sustainability
Not-for-Profit / Community
Lifestyle / Luxury
Place / Property

Services Completed

Brand Architecture
Business Transformation
Business transformation
Advocacy / Engagement
UI / UX / CX
Place / Environments
Strategy / Branding
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Challenge

This luxurious project presents the future occupants with the opportunity to experience life in the idyllic North Shore suburb of Sydney, best known for its elevated and leisurely lifestyle suited for an older, affluent population. 

Even though these attributes present immense advantages to the project and the freedom to create an aesthetic brand, it still presents a challenge of maintaining a fine balance of luxury and connectedness in the brand identity.

After TOAST’s successful collaboration with LAPropertyCo. on "The Postern", we needed to ensure that we not only did justice to the calibre of this project, but also raise the standards and go well beyond the client’s expectations.

Our Solution

TOAST delved into the history of the place, the surroundings, the vision for the project and the placemaking approach. We were inspired by how the land naturally contoured, the topography, the rich textures of the materials and utilised the beautiful, naturally occurring designs to create visual elements that would support the brand.

We put the end-consumers at front and centre, taking the time to understand their motivations in life. We realised that at this stage in their lives, they are seeking understated luxury, comfort, peace and tranquility, and a connection to nature.

TOAST married the sensibilities of the target market with the modernity of the development and its connection to its natural setting to create an elegant and timeless brand identity.

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