Service
Sector
“Understanding pain to cure it"
Centre for Pain IMPACT is a pioneering initiative driven by a team of psychologists and neuroscientists dedicated to revolutionising the field of chronic pain research. With a mission to disrupt traditional approaches and advance towards finding a cure, the organisation stands at the forefront of innovation and collaboration. Rooted in the belief that comprehensive understanding leads to effective solutions, Centre for Pain IMPACT is committed to empowering individuals to reclaim their lives from the grips of chronic pain.
As a brand integrated in the NeuRA research group, IMPACT needed to build their own identity and create a recognisable brand for themselves.
Despite significant advancements in medical science, chronic pain remains a pervasive and debilitating condition for millions worldwide. The challenge lies in not only managing the symptoms but also in unravelling the complex underlying mechanisms of pain. Traditional approaches often fall short in providing holistic solutions tailored to individual experiences. Centre for Pain IMPACT recognised the need for a paradigm shift in how chronic pain is understood, managed and ultimately cured. The challenge that TOAST was engaged to solve was to establish a brand identity that reflects their innovative spirit, collaborative ethos and unwavering commitment to making a meaningful impact on people's lives.
At the heart of Centre for Pain IMPACT's brand identity is the essence of understanding and validating pain as the key to unlocking effective solutions. This mantra not only reflects their scientific approach but also underscores their empathy and dedication to validating the experiences of those affected by chronic pain.
Their team engages with scientists, academics, clinicians and individuals impacted by chronic pain to foster an environment of collective intelligence and shared purpose. In this way, they embrace innovation and disruption, challenging the status quo in pain research. Their brand thus communicates a bold and forward-thinking approach, signalling their readiness to explore new avenues and push boundaries in pursuit of a cure.
Above all, their brand narrative is about empowering individuals to reclaim their lives from the shackles of chronic pain. By providing tailored solutions and fostering a sense of agency, they aim to make a tangible impact on the lives of those they serve. These core values of IMPACT culminated in a brand identity that is entirely people- ocused. With a colour palette of softened vibrant tones interwoven with individual and group-based imagery assets, the identity symbolises IMPACT’s comprehensive healthcare approach and their focus on the complete wellbeing of individuals with chronic pain. The logotype incorporates a stylised image of two hands coming together, a symmetric design which reinforces the idea of a coordinated and integrated approach to healthcare and reflects the collaboration between medical experts and patients, working together towards a common goal of pain relief and improved quality of life.
Through a strategic brand design process, Centre for Pain IMPACT has successfully established a cohesive brand identity that resonates with their stakeholders and embodies their mission to disrupt, innovate, and ultimately cure chronic pain.
