Service
Sector
Elevating the Brand to Reflect the Business
The Objective
What do you do when your business has outgrown your brand? That was the key challenge Anchor Group came to us with.As a leading development, construction and asset management firm, they excel at designing luxury homes and commercial spaces that embody elegance, detail and distinction in Sydney’s most aspirational areas.They now wanted to align the way they looked with the way they worked, so that their true philosophy could shine through everything they do. It was a textbook case of harmonising business and brand on every level.
But why are Anchor’s properties so exceptional? What was the essence of the business that the new brand needed to express?Following a detailed audit of the business, the answer became unmistakably clear: Anchor Group don’t just design properties to impress, but to enhance the way people live.
In other words, their focus isn’t just on the buildings themselves, but the lifestyles they house, shape and support.
We made this distinctive approach the foundation for the brand, giving rise to a value proposition that’s all about lifestyle curation: “The Art of Elevated Living”.
Elevated Logo
Smooth, sophisticated but also sturdy, the logo embodies the flair and practicality that defines Anchor Group.
Elevated Design System
Designed not just for clarity, but also emotion, the artisanal fonts and intricate patterns reflect Anchor Group’s obsessive attention to detail.
Elevated Website
The art of elevated scrolling: stunning property photography, clean layouts and effortless navigation all come together to create a flawless user experience.
The Results
Today, the look, feel and tone of the brand doesn’t eclipse the excellent work Anchor Group does, but reflects it.
With brand and business singing from the same hymn sheet, their underlying value is clear for all to see. When an elevated brand meets an elevated business, it leads to elevated results.
